€500

Go Long or Go Home

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Location

Drury Buildings

55 Drury Street

Dublin 2

Ireland

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Refund Policy

Refund Policy

Refunds up to 7 days before event

Event description

Description

“We need to stop interrupting what people are interested in and be what people are interested in.”
- Craig Davis, former Chief Creative Officer at J. Walter Thompson.

Designed for creatives, producers, content managers and marketing teams, this one day workshop covers everything you need to know about creating interesting, engaging and effective long form content for brands.

Bobby Byrne & Steven Mangan - the Creative Directors on the team at Rothco behind long-form hits such as 'The Toughest Trade' and 'Jeff & Kammy's Journey to Croker - will share their methods for getting to good content ideas, selling them and ultimately making them happen.


The day will be a mix of theory and practice with all participants working on a live brief before pitching their ideas to Jamie D'Alton from Motive Films - one of the most relevant production companies in Ireland today. Subjects covered will include:

  • Why do it - The effectiveness of long form content.
  • How to get to and judge good content ideas.
  • How to sell your ideas using the same selling strategies that Hollywood screenwriters and film-makers rely on to get a green light for their projects.
  • The basics of screenwriting and structure so you’re comfortable in an edit suite.
  • The realities of getting content made in today’s broadcast landscape.
  • Pitch your ideas to Jamie D’Alton of Motive followed by a Q&A.


The course will leave participants fully equipped to create, sell and produce content that people won't want to fast forward, skip or avoid.

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Date and Time

Location

Drury Buildings

55 Drury Street

Dublin 2

Ireland

View Map

Refund Policy

Refunds up to 7 days before event

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