It’s a new thing. About the artists we adopt not about the label. Adoption is a great thing, and we recognise all the work emerging unsigned artist have done to get them this far. So 1King Music chooses to adopt these quality artists and give them a label behind them to push them forward. We will even stand up for them when they sometimes get things wrong. We want our label to be a safe place to encourage the emerging unsigned artist to protect their mission.