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Hedging for Brexit – targeting Non-UK export markets

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Bank of Ireland WorkBench

70 St Patrick's Street

T12 FP62 Cork

Ireland

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Hedging for Brexit – targeting Non-UK export markets

It’s time for you to go beyond Ireland!

Due to Ireland’s limited domestic market of €88 billion of disposable income[1] and uncertain future after Article 50 is triggered, it’s now time to consider expanding the reach of your company!

  • Do you want to know how your local firm can adjust its operation to foreign markets?

  • Do you recognise the opportunity the vast size of the EU and global economies provide?

  • Do you want to know the first steps for going international with your products and services?

  • Do you want to learn about the legal aspects of exporting to Europe, OPEC, EAEG and BRIC countries?

If so, please join us on Thursday June 1st 7.30 am to 9.30 am at the Bank of Ireland Workbench, 70 Patrick Street, Cork for a business breakfast which will help you prepare for Brexit.

At this event you will gain expert insight on how to trade to non-UK countries and beyond. Our speakers will tackle four distinct areas related to targeting non-UK export markets. These areas are Legal Conditions dealing in and outside of EU, Cross Border communication, Market Opportunities and Localisation using your current resources.

Our fantastic line-up includes:

-Alex Chernenko, Managing Director of TRANSLIT Internationally Trading Language Solutions Provider.

Alex will be explaining the importance of localisation, it’s implementation it using internal resources or external providers while buying Irish. Expect tips on where to start, what to consider from a technical, languages and feasabiltiy point of view. The presentation will have a step-by-step guide for both small and established businesses full of practical information.

Background:
When he turned 16, already speaking 6 languages, Alex was employed by several Language Service Providers in Ireland. He gained experience in the IT industry as a Localisation Engineer, Software Developer, Quality Assurance Manager and Project Manager for a number of leading IT and Telecom companies prior to founding TRANSLIT. He has a passion for technological progress and integrates new equipment and software into the core of the company to improve processes to better serve TRANSLIT’s customers.

Qualifications:

BSc in Computer Engineering awarded by University of Limerick.


-Marius Pranskunas, Marketing Consultant.

Do you know how small Irish exports to the UK are in a global perspective? If Irish market were represented by Hyundai Tuscon just EU export opportunity alone would become a large crude oil carrier and that would only be for an online retailer. On the day, you will gain an insight into,

  • global markets for industry,

  • importance of tailored communication

  • global e-commerce trends.

Background:

Vivid networker and business traveller. Lived in South Korea. Aspiring speaker for international markets and all things digital.

Qualifications:

BA in Marketing awarded by University of Limerick.


-Patrick Mercie, head of The Intentional Academy.

Patrick will give a talk titled ‘How to Communicate across borders and boundaries and make a lasting impression’.

Background:

Patrick created The Intentional Academy where his mission is to promote, communicate and inspire belief in a way of life that is based on intentional living, personal responsibility, contribution and well-being. He hosts seminars and workshops on topics related to Personal Development, Motivation, Careers and Time Management. Trainees have benifited from his guidence for Skillnets, Limerick Chamber, Future People, Corporates, SME’s and BNI. Patrick was a guest speaker at the Limerick Lifelong Learning Festival and the Irish Smart Ageing Exchange.

Qualifications: Qualified as a Personal & Business Coach with the top Life Coach Training, the Irish Lifecoach Institute (ILI) in 2007 and in 2008 was a Board Member of the Life & Business Coaching Association of Ireland (LBCAI). Patrick is also a Qualified Trainer (FETAC Level 6 Train the Trainer).

-Thomas Smith from eBSI Export Academy.

Thomas will explore some of the issues to be addressed when looking beyond the UK for export markets.

Background:

Thomas Smith is CEO of eBSI Export Academy, a specialist provider of online training in International Trade, Trade Finance, Logistics and Internet Marketing. As part of that role, he is the global manager of the Trade Finance e-learning program of the International Finance Corporation, the private sector development arm of the World Bank. Thomas is a project advisor to the International Chamber of Commerce (ICC) Irish National Committee and member of the ICC Banking Commission and Customs & Trade Facilitation Commission. Thomas has over 20 years’ experience in International Business with 6 years of that being spent in Spain and Russia. Thomas has extensive knowledge of Internet Marketing within the international context.

Qualifications:

MSc Applied eLearning awarded by Dublin Institute ot Technology, IFC Trade Finance Certificate by e-Learning, International Trade Specialist Accreditation.

All four presentations will provide you with a good education about how you can go and start selling to Europe and other countries. A light breakfast will also be provided. We look forward to seeing you there.


[1] €19178 per person x Irish population 2014

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Bank of Ireland WorkBench

70 St Patrick's Street

T12 FP62 Cork

Ireland

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