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How to Accurately Quantify your Open-Ended Evaluation Data

Methods For Change

Thursday, 7 September 2017 from 13:30 to 17:00 (BST)

How to Accurately Quantify your Open-Ended Evaluation...

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About This Workshop

This workshop introduces key principles for conducting content analysis to accurately quantify your open-ended responses. Using open-ended questions can help you gain more detailed views and insights from your audiences. While this rich information provides more depth, it can be challenging to analyse.

The workshop covers the following topics:

  • Introduction to content analysis
  • Introduction to open source tools for automating your analysis of open-ended data
  • Practical work on your own data, preparing a content analysis plan or automated analysis strategy

By the end of the workshop, you will have a practical plan for analysing your open-ended data.

 

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Dr. Eric Jensen Associate Professor

Dr. Eric Jensen (Associate Professor, Dept. of Sociology, University of Warwick) is a leading social scientist specializing in innovative methods of conducting impact evaluation research in informal learning and public engagement contexts.

Jensen is author of Doing Real Research: A Practical Guide to Social Research (SAGE). He has extensive experience designing and conducting quantitative and mixed methods evaluations at institutions including the National Gallery, London Zoo, Natural History Museum, Cheltenham Literature Festival, the British Museum, San Diego Zoo and Bronx Zoo. Dr. Jensen holds a PhD in Sociology from the University of Cambridge (UK). He teaches social research methods at the University of Warwick. 

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Research Methods
 
Impact Evaluation
 
Survey Design
 
Qualitative Methods
 
Quantitative Methods

Benjamin K. Smith University of California Communication Researcher

Benjamin Smith is a researcher at the University of California-Santa Barbara's Department of Communication and Orfalea Center for Global & International Studies. He is an experienced social research expert, specialising in quantitative methods, marketing and market research. He has consulted as a statistics expert on numerous evaluations including the Manchester Science Festival in the UK.

His recent research has focused on quantitative research methodology in the context of big data and public attitudes measurement, including publications in journals such as Public Understanding of Science and Public Opinion Quarterly. His previous degrees are in communication and public relations. While broadly focused on public opinion and mass media, Benjamin's research has covered a wide variety of theoretical and contextual ground. His research has ranged from developing a synthesized model for predicting U.S. elections, based in part on Wikipedia page views, to a critical review of the UK's 2015 Public Attitudes to Science survey. In addition to his ongoing research related to science and political communication, Benjamin currently leads the Media Constructions of Terrorism project at the Orfalea Center, exploring the media's role in constructing public understandings of terrorism and extremism.

Latent Variable Modeling
 
Mixture Modeling
 
Content Analysis
 
Survey & Experimental Design
 
Public Opinion
 
Forecasting
 
Network Analysis
  
 
How To Reserve Your Place
 
Standard, including businesses £120
University Staff£96
Charities & unaffiliated individuals£78
Concessionary (students & unemployed£48


Do you have questions about How to Accurately Quantify your Open-Ended Evaluation Data? Contact Methods For Change

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When & Where


citizenM London Bankside hotel
20 Lavington Street
SE1 0NZ London
United Kingdom

Thursday, 7 September 2017 from 13:30 to 17:00 (BST)


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Organiser

Methods For Change

Guiding you on state of the art research techniques

Methods for Change is a series of practitioner focused workshops designed to guide you and your organisation on the best evaluation and research techniques and ideas available. These sessions will empower you and your organisation to become more effective at gathering and getting the most out of your data.

Workshops cover a range of evaluation tools and techniques for data collection and analysis, focusing on different sectors with invited expert speakers and facilitators. All of this is aimed at helping to provide resources and support to enable better quality evaluation and research to improve services and practices.

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How to Accurately Quantify your Open-Ended Evaluation Data
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