How to promote your work on a shoestring
Date and time
Location
Limerick
IrelandDescription
Adult education providers and community education organisations have to reach out to funders and potential learners to ensure that their work remains sustainable. However, they often need assistance with the skills to do this effectively.
This FREE introductory workshop will show you how to effectively promote your work to funders and potential learners by using proven techniques and cost-effective tools and resources. The workshop will cover the following topics:
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Strategic Communications: learn about how to plan and coordinate your communications for maximum impact
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Social Media: unlock the power of social networks like Facebook and Twitter to promote your work to your target audiences
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Media Relations: learn how to secure free publicity in the print and broadcast media
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Email Marketing: discover why email is still one of the most efficient and cost-effective ways of getting your message across.
These training opportunities are provided by EPALE Ireland in responce to our members expressed needs however you do not need to be a member of EPALE to attend. We aim to assist anyone working in the world of adult education through these workshops
About the faciliator Gert Ackermann
Gert Ackermann had studied Political Science and Journalism and now works as a trainer. Previous to this he worked in journalism, talk radio and book publishing.
Gert is responsible for The Wheel's communications strategy and publications and he is the editor of the sector magazine, Be the Change. He also works as a freelance publicist and consultant in the community & voluntary and publishing sectors.
Feedback from Previous Attendees of Gert's training:
"This was by far one of the best pieces of training I have attended from the point of view of relevance to what I needed, meeting my expectations, and knowledge and expertise of the facilitator/trainer. It was extremely informative and practical in its approach." - N.Mulligan, Dublin AIDS Alliance
"It was a very worthwhile exercise - Gert was brilliant- you would know immediately he knew his stuff inside out- and was able to get the information across well. - C.Folan, Casadh
"It was definitely worthwhile taking the time out to focus on the process and I feel revitalised in my commitment to creating and implementing an effective Communications Strategy. I got a lot of invaluable information and tips on social media in particular. M.Rogers, Bray Area Partnership
"Very practical - Love the worksheets and structure provided to create a Communications Plan and what key points need to be covered." - N.Moran, Youth Work Ireland, Roscommon /N.E. Galway