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How to Really Listen to Your Audiences

Methods For Change

Monday, 9 July 2018 from 09:45 to 13:00 (BST)

How to Really Listen to Your Audiences

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About This Workshop

Understanding your audiences is essential to designing effective engagement and learning activities. Yet most events and activities are based primarily on the needs, interests and aims of the organisation running them. This workshop introduces the steps and skills required to really listen to your audiences and understand their needs. 

The workshop addresses the following topics:

  • Listening skills (both individual and organisational), including how to overcome key challenges to listening
  • Listening through effective evaluation and monitoring
  • Putting listening into practice: Designing content for your presentations, events and activities with your audience’s needs, interests and motivations in mind
  • Practical examples of implementing audience feedback
  • Preparing an audience motivation statement


This workshop has broad applicability, including for those working in universities, public engagement, learning, training, management, digital communication and widening participation.



Lisa Taylor-Sayles Professor

Lisa Sayles is Professor of Communication at College of the Redwoods in California (USA), where she teaches intercultural communication, interpersonal communication, small group communication, and Public Speaking.

As the Distance Education Coordinator for the College, she evaluates distance education curriculum, and trains and certifies instructors to design digital environments and teach in distance education modalities. She also delivers professional training on accessible online learning practices and effective communication in both formal and informal learning environments. Sayles holds a Master of Fine Arts in Visual Art from The Art Institute of Boston and a Master of Science in communication studies from Portland State University.

Small group communication
Intercultural communication
Digital learning design
Visual Art
Communication Studies

Dr. Eric Jensen Associate Professor

Dr. Eric Jensen (Associate Professor, Dept. of Sociology, University of Warwick) is a leading social scientist specializing in innovative methods of conducting impact evaluation research in informal learning and public engagement contexts.

Jensen is author of Doing Real Research: A Practical Guide to Social Research (SAGE). He has extensive experience designing and conducting quantitative and mixed methods evaluations at institutions including the National Gallery, London Zoo, Natural History Museum, Cheltenham Literature Festival, the British Museum, San Diego Zoo and Bronx Zoo. Dr. Jensen holds a PhD in Sociology from the University of Cambridge (UK). He teaches social research methods at the University of Warwick. 

University of Warwick Logo

Research Methods
Impact Evaluation
Survey Design
Qualitative Methods
Quantitative Methods 
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University Staff  £96
Charities & unaffiliated individuals   £85
Concessionary (students & unemployed)  £48

Do you have questions about How to Really Listen to Your Audiences? Contact Methods For Change

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When & Where

Dana Research Centre and Library
165 Queen's Gate
SW7 5HD London
United Kingdom

Monday, 9 July 2018 from 09:45 to 13:00 (BST)

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Methods For Change

Guiding you on state of the art research techniques

Methods for Change is a series of practitioner focused workshops designed to guide you and your organisation on the best evaluation and research techniques and ideas available. These sessions will empower you and your organisation to become more effective at gathering and getting the most out of your data.

Workshops cover a range of evaluation tools and techniques for data collection and analysis, focusing on different sectors with invited expert speakers and facilitators. All of this is aimed at helping to provide resources and support to enable better quality evaluation and research to improve services and practices.

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