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How to Write Journal Articles – A reverse-engineering approach

Whitaker Institute for Innovation and Societal Change, NUI Galway

Wednesday, 1 May 2013 from 11:00 to 13:00 (GMT)

How to Write Journal Articles – A reverse-engineering...

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Workshop Outline:

Writing journal articles can be tiresome, cumbersome and just plain time consuming but it’s a necessary part of the research process and hones your skills. 

This workshop will provide tips and strategies for writing a journal article using a reverse-engineering philosophy.  Many times articles are rejected not on the basis of the research quality but on the fit with the journal and its purpose/audience.  This workshop will show you how to ‘reverse engineer’ a journal article so that you can write an article that is targeted to the right readership and communicates the quality of your research.

Participants must come along prepared – they need to identify a journal they want to target and bring along:

  1. a hardcopy of the author requirements for that journal
  2. an example paper from that journal that uses the same method analysis technique
  3. a hardcopy of the following paper: HOMBURG, C., MÜLLER, M. & KLARMANN, M. 2011. When does salespeople’s customer orientation lead to customer loyalty? The differential effects of relational and functional customer orientation. Journal of the Academy of Marketing Science, 39,795-812. DOI: 10.1007/s11747-010-0220-7
  4. highlighter pens


Bio: Professor Rebekah Russell-Bennett

Professor Rebekah Russell-Bennett is from the school of Advertising, Marketing and Public Relations at Queensland University of Technology, Australia. She researches in the field of services marketing and social marketing and has obtained in excess of $500,000 in external grant funding. Rebekah is the Associate Editor of Journal of Marketing Management and is on the editorial boards of Journal of Services Marketing and Journal of Social Marketing.  She has published more than 40 articles in peer-reviewed journals such as European Journal of Marketing, Journal of Business Research, Industrial Marketing Management, Journal of Marketing Management, Journal of Services Marketing, Health Marketing Quarterly and Journal of Brand Management.  She has also successfully supervised seven PhD students and 13 honours students to completion and has an international reputation for excellence in supervision.   Rebekah is the national president of the Australian Association of Social Marketing and has extensive industry collaborations with organisations such as Queensland Department of Health, Australian Breastfeeding Association, Australian Red Cross Blood Service, Queensland Catholic Education Commission and Queensland Department of Transport.

For copies of Professor Russell-Bennett's publications go to



Do you have questions about How to Write Journal Articles – A reverse-engineering approach? Contact Whitaker Institute for Innovation and Societal Change, NUI Galway

When & Where

Lecture Hall 3 / CA107, Cairnes Building (St. Anthony's, ground floor), NUI Galway

Wednesday, 1 May 2013 from 11:00 to 13:00 (GMT)

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Whitaker Institute for Innovation and Societal Change, NUI Galway

The Whitaker Institute for Innovation and Societal Change applies a multi-perspective research approach to business and social issues, with an impact-led focus at the core of its endeavours. One of its key values is the promotion of a sustainable and inclusive society, influenced by the broad dissemination of rigorous and relevant research. Furthermore, the Whitaker Institute seeks to continue the tradition at NUI Galway of critically pursuing knowledge discovery that stimulates academic debates and opens public conversation to advance the greater good.

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