San Francisco, California
London, United Kingdom
IAB Connect Theme:
Digital Convergence: Redefining Advertising
In the rapidly evolving world of digital, the digital convergence of data, creativity and technology is truly redefining Advertising as we know it. UserX is central - with brands and media owners creating competitive advantage by putting customers first.
In 2017 IAB is setting the agenda for digital advertising as never before and IAB Ireland is playing a central role in the key IAB initiatives such as the Pan European Viewable Impression framework, and the Global Coalition for Better Ads.
IAB Ireland's annual conferences provide the perfect forum to inform and involve the key stakeholders in Ireland's digital advertising industry in this important work as well as sharing new learnings from our leading advertisers, agencies and publishers.
With thanks to our 2017 Sponsors:
|Gold Sponsors||Media Partner:|
Speakers and topics confirmed to date include:
Grainne Galvin, Senior Brand Manager, General Mills and Yoplait will share the planning and activation around the recent ‘I love my age’ campaign for Yoplait.
Gawain Owen, Head of Programmatic at Diageo, will talk about Programmatic and the opportunities and challenges it offers.
Brian O’Keeffe, Managing Director, Ve Interactive will share case studies on how brands drive conversion and maximise ROI from digital advertising.
Aurelien Dubot, Senior Product Marketing Manager EMEA, Quantcast will share the results of a global study which measured the role that brands advertising and other touchpoints play in shaping purchase decisions across 8 product categories.
Ariana Dunne, Chief Commercial Officer, Sheology Digital will speak about Food Content Marketing and how brands can combine insights and creativity in content marketing to turn the needle on brand outcomes.
Suzanne McElligott, CEO, IAB Ireland will share highlights from the full year 2016 IAB PwC Online Adspend study as well as updates on IAB initiatives and their rollout in our market.
Facebook in collaboration with IAB Ireland's Social Media Council will have new Irish case studies to share highlighting the power of Social Media Advertising and the do’s and don’ts to maximise the results of your campaigns.
Agency panel discussing how the role of agencies is evolving in a world of digital convergence, and the value they bring to brands and to the digital ecosystem.
* speaker list subject to change
|Aurelien Dubot is responsible for the product messaging and marketing in EMEA at Quantcast. Quantcast is a technology company that enables marketers to understand, reach and influence all their customers.
Aurelien joined Quantcast in 2016 as he decided to concentrate on how big data and artificial intelligence were changing core areas of marketing, and particularly the relationship between brands and consumers.
Today, Aurelien is responsible for the positioning of the Quantcast solutions on the EMEA market and for knowing intimately the challenges that brands and retailers face in the region.
Aurelien has worked for over 14 years in digital in international roles for leading companies including Orange, Microsoft and Bazaarvoice. Working with, and advising a broad range of international companies, Aurelien has built expertise and skills in digital and media that he loves sharing with his peers.
Aurelien is passionate about the application and the changes brought by new forms and media and technologies.
|Ariana Dunne is the Chief Commercial Officer at Sheology Digital. Sheology is Ireland's only pure female digital publishing agency. In this capacity Ariana is responsible for developing Sheology's business in a number of areas including growing the sales team and in turn its agency client portfolio. Adding her creative flair to the development of campaigns that tap into the ever-changing digital consumer appetite to deliver action and resonance. She has over 10 years experience working in traditional and digital publisher media including senior positions at Associated Newspapers, Bauer Media, The Spectator, Dennis Publishing and more recently Maximum Media where she was the Head of Sales. A trained journalist and writer Ariana’s passion lies in branded content and clever advertising solutions that work not only for the client but also resonate with the end user in engaging and memorable ways.|
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IAB Ireland is a member of the global IAB network of online advertising trade associations. Affiliated to IAB US and IAB Europe, IAB Ireland shares the IAB purpose to PROVE, PROMOTE and PROTECT the online advertising industry.
IAB Ireland is a not for profit organisation.