€178.35 – €282.90

IAB Connect 2019

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Guinness Storehouse

Dublin 8

Ireland

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IAB Connect 2019 - A Better Digital World

Digital has come of age, and with this maturity comes the opportunity to ensure that we are creating A Better Digital World for users, advertisers and for media owners.
The pace of digital innovation requires collaboration with advertising partners to best understand new opportunities and access their potential value in delivering marketing objectives. New technologies can empower organisations to re-imagine how they interact with consumers. Successful brands require rich insights and quality data along with the agility and flexibility to incorporate these into their marketing plans.
Agenda for IAB Connect 2019:

8-9 am REGISTRATION

9am WELCOME & INTRODUCTION, Suzanne McElligott, CEO, IAB Ireland

Why Building a Better Digital World is our theme today. Sunanne will also present highlights from the IAB PwC Online Adspend Study for 2018.

9.20 NEW IRISH RESEARCH: LISTEN UP IRELAND, Mark Corrigan, Head of Client Strategy, Packed.House and Jimmy Larsen, Director, Red C Research

Brand new Irish Research on Digital Audio in Ireland, and the opportunity for Brands.

9.40 PODCASTS: THE TEN COMMANDMENTS, Lisa Folkson, Account Director, Acast

In recent years, podcasts have exploded in popularity around the world. As one of the most proven effective ways to reach a consumer, why should brands and publishers make podcasts a focal part of their marketing strategy, and how do they best do this?

10.00 CORE CONNECTED RESEARCH, Emer Lawn, Director, Mediaworks and Finian Murphy, Strategic Planner, Core Media

10.20 PANEL: A BETTER DIGITAL WORLD

MODERATED BY: Suzanne McElligott, CEO, IAB Ireland

Doug Farrell, Group Head of Digital, DMG Media Ireland

Ian Maxwell, COO & Co-Founder, Converge Digital

Steve Beckwith, Director of Business Development, AdsWizz

Viv Maher, Director of Digital, IPG MediaBrands

11.00 Tea /Coffee Break

11.30 THE CONNECTED HOME AND THE FUTURE OF ADVERTISING, Nicola Spooner, VP Strategy, Unruly

11.50 GETTING THE RIGHT VOICE FOR YOUR BRAND, Mark James, Director, Wavemaker

12.10 LIDL CASE STUDY

Robert Sheehan, Media Manager, Lidl

12.30 A BETTER SOCIAL WORLD Gerard Murnaghan, Joshua Sigler, Sprout Social

13.00 CONFERENCE CLOSE


If you are working in Advertising or Marketing, this is a must attend half day conference with the latest in best practise and innovations to create A Better Digital World and a stronger more dynamic Irish digital advertising industry.
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Guinness Storehouse

Dublin 8

Ireland

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