IAB Connect 2020 - free to attend virtual conference

Join us at IAB Connect 2020 and Let's Talk Digital Creative.

AGENDA:

2pm - Welcome - Suzanne McElligott, CEO, IAB Ireland

Part 1 - Let's Talk Digital Creative

2.05pm - Lemon Online, Orlando Wood, Chief Innovation Officer, System1 and author of best-selling and highly acclaimed book Lemon (IPA, 2019)

In this keynote for IAB Ireland, Orlando will share fascinating new work showing the importance of right brain features in online advertising (video and display), including the importance of characters (fluent devices). This is the first sharing of new research on Digital Advertising and we are delighted that IAB Connect delegates will be the first audience to benefit from its learnings. Orlando will provide practical advice for all and will answer your questions on how to make online advertising even more effective.

2.40pm - PANEL DISCUSSION Let's Talk Digital Creative

Moderated by: Suzanne McElligott, CEO, IAB Ireland

Panellists:

• Orlando Wood, Chief Innovation Officer, System1 Group
• Ger Roe, Board Creative Director, Publicis and ICAD Board Member
• Megan Cassidy, MD, Lovin Media Group
• Megan O'Riordan, Business Director, Rothco

Part 2 - Keep Calm and Carry On

3.10pm - Richard Colwell, Chief Executive, Red C Research & Marketing

Richard will share Red C's analysis and advice to brands to keep talking to consumers during the Covid-19 crisis. He will share some feedback on the impact of campaigns since the lockdown, which show signs of improved emotional impact due to greater exposure and attention.

3.30pm - PANEL DISCUSSION Keep Calm and Carry On

Moderated by: Shenda Loughnane, Group MD, Dentsu Aegis Network

Panellists:

• Richard Colwell, Chief Executive, Red C Research & Marketing
• Jane McDaid, Founder & MD, Thinkhouse
• Conor Barron, Digital Marketing & CRM Manager, An Post

4pm - Jerry Daykin, Senior Media Director, EMEA, GSK Consumer Healthcare Marketing

4.20pm - Thank you from Suzanne McElligott

4.30 Event closes.