IAB / Enterprise Ire Masterclass: Digital Lead Generation for SMEs

IAB research undertaken during the pandemic has identified the essential role of digital for SMEs to reach new, targeted customers. It has also highlighted some challenges for SMEs in terms of understanding the role of Digital Advertising in Lead Generation. Enterprise Ireland’s research has identified lead generation as a key challenge in the current virtual environment for our client companies.

IAB Ireland is the trade association for the Irish online advertising industry and part of the global IAB network. As a not-for-profit organisation, IAB Ireland brings global and local research and best practice to enable businesses to grow using digital channels.

Enterprise Ireland is the government organisation responsible for the development and growth of Irish enterprises in world markets. We work in partnership with Irish enterprises to help them start, grow, innovate and win export sales in global markets.

IAB Ireland, in partnership with Enterprise Ireland has devised this Masterclass for SMEs which will demystify Digital Lead Generation and share the latest opportunities for SMEs in our market.

The webinar will be delivered by highly experienced digital advertising practitioners, and will share practical and transferable learnings to EI's SME clients. IAB events have a reputation for being inspiring, educational and engaging. It is our objective that each attendee leaves with an action plan for their organisation.

This Masterclass is ideally suited for:

Delegates of all levels who are looking to learn about how best to utilise Digital as a tool for lead generation.

Each attendee will leave the Masterclass with:

• An understanding of the principles of Lead Generation using Digital formats including: Digital Audio, Content & Native, Display, Search, Social, Video.
• A practical understanding of each digital format, best practise, KPIs
• The Top Strengths of each format to grow SME business with a focus on Lead Generation
• Digital campaign implementation skills and return on investment - illustrated via case studies of SME campaigns.

The presenters will be experts on each of the digital formats sharing learnings and insights from the IAB member base and from the IAB global network.