Engaging Millennials and Generation Z - A Dale Carnegie Webinar
Engaging Millennials and Generation Z - A Dale Carnegie Webinar
Wed, Jul 26, 2023 10:00 AM BST (+01:00)
Free
Actions Panel
IAB Ireland Webinar Training - "Here Come Generation Z"
By IAB Ireland
When and where
Date and time
Location
Online
Refund Policy
Contact the organiser to request a refund.
Description
Here Come Generation Z
An IAB Ireland Virtual Workshop, facilitated by Steve Thompson, Digital Consultant and Trainer.
This two-hour virtual workshop will explore the latest research and insights into Gen Z (born 1995-2010). Are we now over the millennial hype? Is Gen Z the new generation of focus for marketers?
Whether you’re in-house, at an agency or a publisher, this course is great if you’re looking to understand and engage this highly perceptive generation.
What will we cover?
- This workshop explores the latest research into the behaviours of Gen Z and their views across a range of sectors and what they value from brands.
- With youth culture and opinion evolving to be more diverse, inclusive, geo-politically sensitive, climate crisis aware, gender conscious, ethically driven, natively digital and consciously ad blocking, brands are under increasing pressure to remain relevant in this new decade.
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How can brands engage authentically online with this highly perceptive generation, and what do established brands need to do to build engagements and loyalty when they are bombarded with new entrants and disruptive technologies?