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IAB MoVi 2017

IAB Ireland

Thursday, 26 October 2017 from 08:30 to 13:00 (IST)

IAB MoVi 2017

Ticket Information

Ticket Type Sales End Price Fee VAT Quantity
Early Bird IAB Member Ended €145.00 €0.00 €33.35
Early Bird Non-Member Ended €190.00 €0.00 €43.70
IAB Members 26 Oct 2017 €175.00 €0.00 €40.25
Non-Members 26 Oct 2017 €220.00 €0.00 €50.60

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Event Details

IAB MoVi 2017
Mobile & Video: the Brand Opportunity


Mobile and Video Advertising have consistently been the key growth areas in Online Adspend, both here in Ireland and across the globe.  

With this in mind, IAB MoVi 2017 will focus on the brand opportunity of both Mobile and Video Advertising - we will take a deep dive into current consumer behaviour with brand new Irish research on Video - who’s watching what, where, how long, how often? as well as new Irish and global research on Mobile Web v Apps and the consumer user experience.   

We will then address the strategies that work and share Irish case studies and creative solutions that will help brands to reach their consumers.

Topics will include:

The Digital Ecosystem: Ensuring quality and brand safety
Proving the Value of Mobile Advertising
The best Creative: Standing out from the crowd
Video beyond the pre-roll
Media planning in an AV World

3 New Irish Research studies

  • The Power of VOD 2017, conducted by Nielsen
  • Mobile Web v Apps
  • Always On: The Mobile Consumer Experience

Confirmed speakers & panellists include:

  • Alistair Hill, CEO, OnDevice Research
  • Tim Castree, Group CEO, MEC
  • Karen Mooney, Marketing Effectiveness & Digital Lead, Nielsen
  • Stephen McCormack, CEO, Straywave Media
  • Lara Glover, UK Account Manager Team Lead, Pinterest
  • Vanessa Fitzgerald, Region Director Northern Europe, Facebook

And more to be announced.....

Note: speakers and topics may change due to unforseeable circumstances

IAB MoVi 2017 is kindly sponsored by:



Do you have questions about IAB MoVi 2017? Contact IAB Ireland

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When & Where

Guinness Storehouse


Thursday, 26 October 2017 from 08:30 to 13:00 (IST)

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IAB Ireland

IAB Ireland is a member of the global IAB network of online advertising trade associations. Affiliated to IAB US and IAB Europe, IAB Ireland shares the IAB purpose to PROVE, PROMOTE and PROTECT the online advertising industry.

IAB Ireland is a not for profit organisation.

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