IMAGE MENTORING WORKSHOP

Evolving your Social Media with Lauren Murphy; Head of Social, goosebump.

The world of social media progresses in line with life’s relentless pace; we have to move with it.

What was engaging content a year ago is now background chatter; organic reach is becoming a challenge; the demise of Snapchat is being mirrored by the rise of Instagram and the dominance of video is just beginning.

In a special one-hour workshop, Lauren Murphy will explain the latest trends in social media and on key platforms.

* Get updated about the latest developments on key platforms and what type of content performs well on each.

* Learn how to create a strong content strategy to yield maximum engagement.

* Discover where social media fits in the modern marketing mix.

* Learn how to discover people who have influence over your target audience & how to amplify partnerships with them.

* Find out the inside track on ads and sponsored posts to maximise the reach of your content.

* Discover the latest trends & upcoming developments in the ever-developing world of social media.

Join IMAGE contributing editor Melanie Morris for a luxurious evening at The Merrion Hotel, starting with a Ruinart champagne reception with paired canapes, before learning how to bring the maximum return to your time spent on social media.

When: Tuesday, June 26 from 5:30 pm

Where: The Merrion Hotel, Upper Merrion Street, Dublin 2

Tickets: €45 (includes luxury seat gifts)

OUR MENTOR

Lauren Murphy, head of social, Goosebump

Lauren has come from a background in Business & Law to the world of Digital Marketing back in 2013. Since then she has worked in a range of Digital roles including Digital Marketing Management & Social Media Strategy. Lauren is currently the Head of Social Media in the advertising agency ‘goosebump’ and lectures in Social Media at The Digital Marketing Institute, Trinity College Dublin & DIT.