€450

IMI Masterclass Dublin: Zoe Chance

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IMI Conference Centre & Residence

16 Sandyford Road

Dublin

Ireland

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Join us for the second IMI Masterclass of 2018 with Dr. Zoё Chance of Yale School of Management. An expert on persuasion, Zoё will reveal what behavioural economics can teach us about how the minds of our employees and customers really work.

Behavioural economics involves two systems, the “gator brain” and the “judge brain.” The gator brain is your instinctive side, it’s unconscious, fast (think: your first thought), intuitive and automatic. Your judge brain is more conscious and slow, it’s deliberate and more effortful. Zoё will explain how to woo the gator using ease, attention and trust.

Throughout the Masterclass, Zoё will explore motivation, overcoming friction and resistance, driving behavioural change and the unconscious influences that really motivate and inspire. Attendees will be armed with concrete, practical strategies with which to return to their organisation.

Through her work at Yale’s Center for Customer Insights, a program that connects the world’s most innovative companies with leading-edge academics to understand the evolving dynamics of consumer behavior, Zoe collaborates with various industry partners.

Prior to joining the Yale faculty, Chance enjoyed numerous diverse and successful experiences, including marketing a $200 million segment of Barbie, developing an executive education leadership program at Harvard University, acting on stage and film, and starting a small business

This Masterclass is ideal for C-Suite executives and senior leaders.

Registration: 8.00am - 9.00am

Masterclass: 9.00am - 12.00pm

Lunch: 12.00pm - 13.00pm

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IMI Conference Centre & Residence

16 Sandyford Road

Dublin

Ireland

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