In a world of evolving communications platforms and increased regulations, it is even more important that brands understand the complexity of the communications environment and embrace innovation to connect with target audiences in a way that delivers meaningful engagement. It is this understanding that will deliver continued brand affinity and loyalty.

The event will focus on Jameson Success story over the last 10 years and a look towards the future, outlining the key challenges and opportunities facing brands today.

Aine Morris and Ronan Linehan will present the Jameson Story over the last 10 Years, and will also share some key exciting plans that are coming down the line for the brand.

Aine Morris – Senior Brand Manager Jameson has over 8 years of experience in Irish Distillers, working in both the Domestic and International marketing teams. She has worked across many brands within the portfolio, primarily on Absolut and Jameson. Aine is currently the Strategic Brand Lead for Jameson in the Domestic Market, where consumer centricity and delivery of excellent campaigns are key to her role.

Ronan Linehan – Senior Brand Manager Activation has joined Irish Distillers 18 months ago, bringing with him over seven years of marketing experience within the alcohol industry at Heineken. Ronan has worked in many marketing roles from Brand Strategy, Innovation, and Communications to his most recent role as Retail Activation Lead with Irish Distillers.

They will be joined on the day by a panel of leading industry experts.

• Sine Lambert Jameson Marketing Manager
• Sandra Alvarez Managing Director Spark Foundry
• Liz Finlay, PepsiCo
• Claire Louise Fagan, Facebook