Actions and Detail Panel
Incentives and Acquisition
Wed 19 October 2016, 08:00 – 09:30 IST
When consumers benefit from brand interactions, results are measured in acquisition, retention and win-back numbers. Staying competitive means finding new ways to connect with consumers on their terms.
On October 19th Púca's Eileen Carroll will demonstrate how to use competitions and incentives to grow your opt-in database using widely available mobile friendly technologies while remaining data-compliant.
Get insight into:
- Digital Communications and optimised customer experience
- Enticing customers to get involved through appropriate rewards
- Data Protection regulations and your campaign
- Successful opt-in campaigns and what we can learn from them