€366.74 – €2,197.40

InfluScience: Applied Techniques in Designing Online Persuasive Businesses

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Date and Time

Location

Location

The Fitzwilliam Hotel Dublin

127/128 Saint Stephen's Green

Dublin 2

Ireland

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Refund Policy

Refund Policy

Refunds up to 30 days before event

Event description

Description

Have you ever wondered how you could design the Perfect Persuasion/Sales System?

How would you like to know what is happening in the minds of your customers ?

Find out how your customers or users really think and behave ?

How valuable would it be to your business if your website or app or shop could increase & double:

  • conversion,
  • retention,
  • frequency of transactions,
  • transaction value per sale,
  • lifetime value and stickiness of your business..

This full day workshop wil be held at the conveniently located 5 Star Fitzwilliam Hotel.

The workshop is based on real work and strategies we develop for our clients.




Who is this for ?

It is aimed at CEO/Entrepreneurs, Marketing & Sales Professionals, Designers and Change Professionals who need to persuade users to join, buy, or change user behaviour.

This will be relevant for a whole host of businesses, online, offline, Apps, Games, Retail, etc.



* Please note that this is an at a special introductory price so at a special reduced rate.

Why you should attend this workshop?

Designing for Persuasion is about “baking in” the persuasion process into your business design, product/service and processes at the onset.

If you are an online (or offline) business discover the techniques and secrets successful organisations use and make your own playbook.

These techniques can be applied to existing businesses or startups.

While this will be focused on Online Businesses, we will also cover a whole host of persuasion techniques used by the whole range of organisations from Restaurants, Films, Retail, Charities and Governments.

For example think about how Dunnes Store use the €10 euro voucher for ever €50 euro you spend but you must come back in next 7 days.

Why Amazon use Dash, Alexa and Prime are critical to Amazon's success ?

Find out how to use psychology, behaviour science & neuroscience to interest & engage users, drive them through the "persuasion process" to change behaviour and make them click, act or buy.

Find out how these techniques affect the dopamine, serotonin and other brain hormones and how to trigger behaviours and habits.

Understand how to design your user experience & sales process to be more persuasive

It goes beyond just functionality, usability, aesthetics and presentation and can be applied by practically any organisation.

We will also cover some of the Dark Patterns used by organisations to stop people from cancelling etc.



We would suggest you bring a tablet if you have one as it will be useful.

Lunch and refreshments will be provided.



What will you learn?

This intense one day workshop using deep learning techniques will show you the “real world” strategies and techniques to design and build "persuasion systems" into your or your client's business.

The aim is not just to give you insight but also be practical, actionable and engaging.

At the workshop you will learn about the leading techniques in Psychology, Behaviour Science, Marketing, Neuroscience discovered by Nobel Prize Winners such as Kahneman (Thinking fast, Thinking Slow), Amos, Thaler (Nudge) , Schelling, Cialdani, Ariely, Levine, Weinschenk, Fogg, Eyal and numerous others.

We will show how companies such as Netflix, Amazon, Facebook, Linkedin, Google, Microsoft etc have built their business model around these principles to build successful, profitable and sustainable business models.

After this workshop you will be able to apply these techniques to your business, be it a online business (website/app), shop, restaurant or change behaviour if you are in government looking to change habits and behaviour.

Marketing and Selling should be baked into your business model.

We will take you though some of these patterns, principles and techniques used by some of the most successful companies and show you how you can apply these.

Would you like to be able to design and build the same persuasion techniques used by the best companies in the world.

You will uncover the techniques that companies such as Amazon, Netflix, Facebook, Google, Ebay, Linkedin, online gaming/gambling companies, travel sites and sticky apps such as Uber etc have baked into their business model such as:

  • Anchoring
  • Framing
  • 1-click,
  • curiosity,
  • social proof,
  • referrals, price comparison,
  • triggers,
  • and many many more.

The Science of Persuasion is about using techniques learnt from Behaviour Science/Behaviour Economics, NeuroScience, Psychology, Cognitive Behaviour, Nudges etc to Design the Total Experience from Product Design, Pricing, Marketing and the Sales Process or Behaviour Change in a coherent and consistent manner.



Testimonials

"Manoj was employed by me to assist in the design and build of a start up JV company. He brought a real insight into the leading edge of technical and business model innovation that was vital in us designing a company that could stand out in its market. He worked as a mentor, educator and change leader in our technical and marketing teams, and was able to both challenge and support developments. I would highly recommend him to any company needing to get or stay ahead in its market."

Steve Gandy: CEO MeetingZone Group



"I had the pleasure of attending Manoj's talk at DCU on Startups….. He is articulate, easy to listen to. It is rare for someone to give such actionable advice"

Aran Joyce: Digital Marketing Consultant ICO Advisor.


"I have been fortunate enough to attend a few of Manoj's talks, events and workshops.

His style is interactive, engaging and fun.
His talk on "Persuasive Design" is a good example. He had the audience very engaged, laughing and excited with his "Moo" triggers.

He is knowledgeable, experienced and brings a wealth of practical know-how.
He demonstrated some fantastic techniques. His events are almost always full.

He creates an "Aha" moment in every event. The audience always gets some very useful actionable takeaways.

If you have the chance to attend one of his talks, take it and go.
An event not to be missed.

If you are organising an event, make sure to include him on your list of speakers. His talks are always very interesting.

Jean Jose Garcia Molina: Owens & Minor Global Services


"I recommend Manoj for his soft skills especially when it comes to explain technology and product architecture to beginners…… he delivered to an audience of startup and corporate people, everybody really enjoyed the full day course."

Kevin Loaec: Managing Director Chainsmiths


About the Speaker.

Manoj Chawla MA ACMA FRSA.

Manoj graduated from Trinity College and is a Fellow of the Royal Society of Arts. (https://www.thersa.org/).

He has held senior and “C” level positions in companies such as ICI, Diageo, PWC, Accenture where he has held positions such as Chief Information Architect: VP Service Evolution, GM Business Transformation & Innovation, BD Director, Partnership & Innovation.

At BT he was awarded the largest prize ever given for his “New Idea”

Startups have included the world’s first zero touch telco, the first online estate agency, and building one of the fastest growing student social networks.

About the Venue

The Fiztwilliam Hotel is one of Dublin's leading 5 star hotels. Located at St Stephen's Green right by the Luas stop at the top of Grafton Street and adajacent to St Stephen Green's Shopping Centre. Paid Parking is available at the Shopping Centre/Back of the Hotel.

http://www.fitzwilliamhoteldublin.com/


FAQs

Can I update my registration information?

Yes

Is my registration fee or ticket transferrable?

No

Is it ok if the name on my ticket or registration doesn't match the person who attends?

No

Are there ID or minimum age requirements to enter the event?

18 Years Plus.

What are my transport/parking options for getting to and from the event?

Paid Parking is avaiable at St Stephen's Green Shopping Centre.

The venue is right opposite the Luas Stop

What can I bring into the event?

We would suggest you bring a notebook and pen paper to make your own notes.

Paper and Pencil is always the best way to make notes.

How can I contact the organiser with any questions?

you can contact the organiser on manoj@jumpstart.design

What's the refund policy?

100% refund is available if you cancel 30 days before.



Other T&Cs

Please take a few moments to read all the following information carefully:

1. We recommend you arrive and take your seat at least 10 minutes in advance of the advertised start time as we aim to start and end on time.

Come early and network with the other participants.

2. We will have your name on the door but we suggest you keep bring your eventbrite booking to speed up the check-in process..

3. We film, photograph and (sometimes) live-stream most of our events. By attending this event you accept that you may appear in our photo/video as a member of the audience and by booking you are accepting our terms.

4. If you need help with access please let us know as soon as possible. We generally pick locations that are access friendly.




















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Date and Time

Location

The Fitzwilliam Hotel Dublin

127/128 Saint Stephen's Green

Dublin 2

Ireland

View Map

Refund Policy

Refunds up to 30 days before event

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