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InterTradeIreland Seminar - "Social Media Marketing" by Kevin Koidl

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The Portershed

Eyre Square

H91 HY51 Galway City

Ireland

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“Social Media Marketing: Using Technology to Build Customer Relationships for the SME”

Dr Kevin Koidl

12noon – 1.30pm

Friday, 19th October

The Portershed, Eyre Square, Galway

This event will focus on how to use online technology to build customer relationships for SMEs. The aim of the talk is to simplify the process and understanding of how to build customer relationships online and to drive these to a successful conversion. An overview of techniques such as Search Engine Optimization, Social Media Marketing and Google Analytics will also be provided. Customers are the cornerstone of a business model and this talk provides an applied account of how to acquire and retain customers through online technologies.

Kevin Koidl

Kevin is an Innovation and Commercialization Research Fellow in the School of Computer Science and Statistics at Trinity College Dublin. His interests are Social Network Marketing, Search Engine Optimization and Machine Learning. He is the founder of Wripl Technologies and co-founder of Kaffeehouse.com. He is a regular public speaker and panel member related to Ethics in AI and the future and impact of Social Media.

He graduated in 2006 with a Dual Masters in Computer Science and Business Studies (Witschaftsinformatik) from the Technical University of Darmstadt in Germany. Kevin received his PhD in Computer Science from Trinity College Dublin in 2014.





DIRECTIONS

The Portershed is located just off of Eyre Square behind the Meyrick Hotel in the Irish Rail car park. If facing Eyre Square in front of the Meyrick, the entrance to the car park is on the right. See https://portershed.com/#pslocation



InterTradeIreland All-Island Innovation Programme

The All-Island Innovation Programme is funded by InterTradeIreland which aims to promote and encourage innovation across the island of Ireland. A series of free innovation lectures, seminars and masterclasses are held throughout the year to share international best practice in areas of innovation. The Programme is delivered in partnership with InterTradeIreland, Queen’s University Belfast, NUI Galway, Dublin City University and University College Cork.

http://www.intertradeireland.com/all-island-innovation-programme/

Hashtag: #ITIInnovation

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Date and Time

Location

The Portershed

Eyre Square

H91 HY51 Galway City

Ireland

View Map

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