IC4, Introduction to Business to Business Cloud Marketplaces

The global market for cloud service brokerage and marketplaces is expected to grow from $5.24bn in 2015 to $19.16bn by 2020. For enterprise buyers, marketplaces help reduce software risk and enhance productivity by reducing the cost of selecting, buying and integrating cloud applications. For software vendors, marketplaces represent a significant sales and marketing opportunity.

This seminar will:

• introduce attendees to B2B cloud app marketplaces

• showcase Salesforce AppExchange and Microsoft Azure Marketplace

• illustrate the potential of B2B cloud app marketplaces for Irish enterprises

Speakers include Professsor Theo Lynn (IC4@DCU), Niall Moran (Microsoft) and Ciaran McCullagh (Salesforce.com).

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