€239.85 – €289.05

Introduction to Programmatic

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Ballsbridge Hotel

4 Pembroke Road

Ballsbridge

Ireland

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Description

Due to popular demand, this workshop is being repeated. The May workshop was fully booked, so prompt confirmation is advised.

Course Summary & Learning Objectives

This course is designed to be an introduction to programmatic advertising for Publishers, Agencies and Advertisers. It serves to explain what programmatic advertising is, why it is growing and how it can be used. It builds upon and leverages the work of the IAB Europe Programmatic Trading Committee, including research into market drivers (Behaviours and Attitudes study) and pan-European Market Sizing.

Having completed the course delegates will be able to:

  • Understand key market drivers for programmatic advertising

  • Define programmatic advertising in the context of their business and market

  • Understand and correctly use key programmatic terms (DSP, DMP, SSP etc)

  • Understand the various programmatic models that exist for their business

  • Show awareness of current industry trends including future challenges and opportunities

  • Explain to colleagues and stakeholders why (or why not) programmatic advertising is important to their business in the year ahead

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Date and Time

Location

Ballsbridge Hotel

4 Pembroke Road

Ballsbridge

Ireland

View Map

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