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IRDG Design Thinking Experience 2017

Industry Research & Development Group (IRDG)

Thursday, 22 June 2017 at 08:30 - Friday, 23 June 2017 at 17:00 (IST)

IRDG Design Thinking Experience 2017

Ticket Information

Ticket Type Sales End Price Fee Quantity
Conference Booking for 22nd June
One day Conference ticket for 22nd June.
21h 43m €350.00 €0.00
Workshop Booking for 23rd June
One day Workshop ticket for 23rd June.
21h 43m €425.00 €0.00

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Event Details

IRDG is proud to bring together at Design Thinking Ireland 2017 an exciting lineup of presenters who will inspire you and provide you with insights and practical tips on how to boost innovation and drive growth in your business.

Conference:  Design Thinking - June 22nd 2017 at The Helix, DCU

Workshop:  Overcrowded - Finding a Meaningful Direction - Practicing Design Thinking in a World Overcrowded by Ideas - by Roberto Verganti - June 23rd 2017 at The Helix, DCU


Whether you are new to this topic or already focused on it, Design Thinking Ireland 2017 brings you an entirely new line-up of the best and brightest thought leaders and practitioners from Europe and Ireland. Together they will share forward thinking insights on: 

  1. Design-Driven Innovation as a competitive differentiator
  2. Embedding Design Thinking in your business strategy and innovation culture
  3. Going beyond Human-Centred Design and the Innovation of Solutions towards the Innovation of Directions - taking innovation one level higher.

Design was once largely about making products more attractive. Today, it’s a way of thinking: a mind-set: a creative process, a set of capabilities and skills that spans entire organisations, driven by the desire to better understand and meet consumer needs.

T. J. Watson Jr., IBM famously said - “Good design is good business”.  And the value of design thinking for business is becoming increasingly clear.  Research demonstrates that for every €1 invested in design, businesses achieve as much as €20 in increased revenues. Despite this, 69% of Irish businesses never adopt this approach. 

In line with Ireland’s 2020 ambitions, a focus on design-driven innovation is being promoted and we are now starting to see initiatives to support the development of business capabilities in this area via Enterprise Ireland for example, with more to follow.  So, it’s time to be on board!

You can choose to attend the 1-day Conference on the 22nd June, a 1-day dedicated Workshop with Verganti on the 23rd June, or both.  

Note:  Discount available for IRDG member companies - please contact Mary Byrne for details - mary.byrne@irdg.ie or 087 6501215.

Visit www.designthinkingireland.ie for full details





Do you have questions about IRDG Design Thinking Experience 2017? Contact Industry Research & Development Group (IRDG)

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When & Where


The Helix
DCU

Ireland

Thursday, 22 June 2017 at 08:30 - Friday, 23 June 2017 at 17:00 (IST)


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Organiser

Industry Research & Development Group (IRDG)

IRDG is...

...A non-profit, business-led Innovation Network of member companies and colleges, working together to drive excellence in Innovation within Ireland’s industry to create growth, jobs and prosperity.

Learn more about IRDG in this short video.

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IRDG Design Thinking Experience 2017
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