About the Speaker:
Dave Walker is an online advertising expert who is currently director of the digital marketing agency Segmatic, and was previously Head of Ad Operations at Paddy Power.
Dave has an extremely high level of expertise in online marketing and has created many very successful online ad campaigns during his career. This is a great opportunity to learn from one of the best in the business and ask him your questions.
About the Seminar:
This seminar will give an overview of some of the most popular types of online advertising currently available, including:
- Google Ads & Google Grant
- Social Media Ads
- Customer Match Advertising
- Real Time Bidding
Dave will give an introduction to the types of advertising options available, focusing on the strengths of each, the complexity, the value for money, pros and cons, and how non profits can use these platforms.
There will be Q&As on each topic and ample opportunity for discussion.
Who is it Suitable For?
Any charities/non profits interested in using online advertising to grow their supporter base and promote their campaigns. You do not necessarily have to have a large advertising budget; Google Ads are free to registered charities and Dave will focus on value for money.