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Is Convenience the new Narcissism?

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Join us to hear how technology is shaping our expectations of convenience and the challenges and complexity this presents for brands.

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We are delighted to kick off our Summer Series with our next event Is Convenience the new Narcissism - A deep dive in to how technology is shaping customers buying behaviours.

Join us as we explore how brands must continuously evolve to make themselves more convenient, more personalised and more accessible at every stage of the buying process in order to stay relevant and continue to grow. For decades research has focused largely on brands, asking questions about brand saliency, brand benefits, product developments, and hypothetical scenarios around brand loyalty. Now, we must start to align our research with the real world and focus on connections with an increasingly elusive audience.

We’re operating in an environment where the consumer is in control, technology is making their lives easier, and this new reality creates barriers to traditional brand marketing. Brands have to build a much deeper understanding of their customers in a much more nuanced and granular way.

For brands, it’s easy to see why this is a scary prospect. How can you build a relationship with consumers when they no longer have to visit your store – or even your website – and they are being presented with a bigger range of retailers, products, services and service providers than ever before? What happens if you don’t have the right data on hand, or the ability to build the capability to respond to customers changing needs. We’re going to explore these themes and others on 13th May 2021.

Our Panel includes:

Deirdre Bourke Marketing & Ops Director Microsoft

Ronan McEvoy Consultant FREE NOW

Paul Sweeney Co Founder & EVP Product Webio

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