Job Advertising & LinkedIn Recruitment Masterclass with Jonathan Campbell from Social Talent


There are two ways to fill a job: 1 - attract candidates, and 2 - go find them. Recruitment advertising accounts for more than 50% of external hires, yet most people don't know how to get make their jobs findable or attractive to potential candidates.

When searching for people to reach out to, 95% of LinkedIn users are only tapping into 25% of the database and struggle to get people to reply to them.

In this 3 hour recruitment workshop, Johnny Campbell, Europe's leading Internet Recruitment trainer, will show you how to get the most out of LinkedIn and how to make sure that your jobs are found by potential applicants, where and how to post those jobs, what they should look like and what keywords and search engine optimisation (SEO) techniques you should be utilising.

Agenda:

9:00 - 10.30am - Job Advertising Masterclass

We will guide you through the basics of candidate attraction, explain how Google works and how to optimise your job adverts so that the right candidates find your jobs. We'll also show you some really simple ways that you can increase the number of people applying to your jobs ten fold!


10.30 - 10.45 Tea/Coffee Break


10.45 - 12.15 - LinkedIn Masterclass

We'll explain how LinkedIn works, how to get the most out of Advanced Search, how to see hidden profiles, reach out to any person you want and how to maximise your chances of them replying. We will use real live vacancy examples - if you want us to include your job (your toughest job!), please email jonathan@socialtalent.co before the event and let us do the recruiting for you.

Take-aways will include:

1. How to build a search that finds you 4-10 times more people on your own database, LinkedIn, Irishjobs and Monster.
2. How to search and see every single profile on LinkedIn (even on a free account!)
3. How to find anyone's contact details
4. How to get your jobs on Page 1 on Google.
5. How to convert more than 50% of people who view your job into leads