Lead Generation with Damien Mulley.

After attending this half day workshop you will be able to:

• Use your website or a webpage to get names, emails and phone numbers of people interested in your product or service.
• Use LinkedIn to find leads, connect with them and then do something with those connections.
• Use Twitter and Twitter cards to find leads and then do something with those leads.

I’ve done sessions on using websites, forms, landing pages, LinkedIn and Twitter to find potential customers, connect with them and get their details while respecting data protection laws. I’ve run this course and variations of it for sales and marketing teams of large and small businesses with the aim of it aiding your sales. This however is not a “How to do sales online” course as I’d need to go over how you should do sales which will take much longer than a half day.

There are three main parts to this workshop:

• Lead generation via your website – Search optimisation (SEO), Forms and Landing Pages
• Lead Generation with LinkedIn – Finding, connecting, using your connections
• Lead Generation with Twitter – Finding, connecting, Twitter cards for collecting