Managing and Developing your Food and Drink Brand

Please Note - you must either own or be working in a food or drinks production business in Co.Mayo to be eligible to attend this training course.

Managing And Developing Your Food And Drinks Brand will be delivered by Aisling Roche, a Marketing and Sales practitioner who has been working in the food industry for over 20 years and is also a food business owner.

A great opportunity to meet and work with other food and drinks business based in Co Mayo.

The workshop will help you understand the current options available to a food and drinks businesses which can help to promote and develop their brands.

This workshop aims to give you information about various options so that you will be able to make a more informed decision about which are the most appropriate tools to spend your time and money on.

Workshop Content:

• What is branding: How to define what your brand stands for

• Brand and Packaging Design

• Creating Buyer Personas

What Options are there to promote your Food or Drinks Brand and what do you need to know about the strengths and weaknesses of each option?

• Packaging
• Food Festivals & Markets
• Promotions with retailers
• Promotions with food service
• Public Relations
• Photography

• Online business development: Websites; Email marketing; Social Media Marketing; Paid advertising – On and Off line
• Developing A Brand Plan