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Marketing Analytics & Data Culture -  Insights from Media Industry Leaders

Marketing Analytics & Data Culture - Insights from Media Industry Leaders

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Virgin Media Television

Ballymount Road Upper

#Unit 5

Dublin

Ireland

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Event description
Join us for a lunch event in the fantastic Virgin Media Studios to learn how Media Leaders use data insights to focus marketing strategy.

About this event

Ronan Brady, Managing Director, Core Media

Measuring Media – Finding the Signal in the Noise

Ronan will explore the challenges facing media measurement, cut through some of the hype around big data and recommend what marketers and business leaders should focus on when it comes to measurement and informing business and marketing decisions.

Cliona Mooney, Subscriptions and Reader Insights Director at The Irish Times

Data Culture in the Media Sphere

Clíona will discuss how The Irish Times uses analytics to deliver insights, maintaining a balance between the fundamental need for editorial integrity and ensuring a culture of being data-informed not data-led, while also using data to drive business results and grow its subscriber base, including the retention of existing subscribers.

Martin Graham, Director of Insight and Analytics at Virgin Media

Martin will discuss how Virgin Media Ireland approaches understanding value contributions across its business, with a specific view of the impact TV content and sports broadcasting and the opportunities that this understanding of viewers presents to broadcasters, rights owners and advertisers.

A light lunch and refreshments will be served. Members can also invite their marketing colleagues to join us.

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Date and time

Location

Virgin Media Television

Ballymount Road Upper

#Unit 5

Dublin

Ireland

View Map

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