€101.60 – €526.82

Masterclass in eCampaigning for Non-Profits - with Duane Raymond

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Carmelite Community Centre

56 Aungier Street

D02 R598 Dublin


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Event description


This is a content-rich day-long masterclass that focuses on the key factors for successful ecampaigning. Expert Duane Raymond will provide an intense comprehensive overview of ecampaigning that provides a strong framework for ecampaigning strategy, planning, implementation and continuous learning. Perfect for managers, campaigners, fundraisers, digital producers and others involved in planning and implementing campaigns via digital channels.

Be prepared to have a head full of ideas yet a solid understanding of what to do next!

Topics Covered

  • Core principles and strategy
  • eCampaigning Models
  • Email-to-Action Best Practices
  • Retaining Supporters
  • Supporter Acquisition
  • Social Media, Mobile and Trends

About the Expert

Duane Raymond

Duane Raymond is the founder of FairSay. He has been a pioneer of digital campaigning in the UK and Europe since 2001 when he was Oxfam GB's first ecampaigning manager and grew the online supporter base from 5,000 to 400,000 in 3 years. He has followed digital campaigning since the early 1990s, made his first web site in 1995, used the Internet since 1989 and used computers and networks since the 1980s.

Duane is widely recognised as one of Europe's leading ecampaigning experts and pioneers. He pioneered Oxfam GB's e-campaigning activity from 2001-2004 and has been running FairSay - a campaigning consultancy - ever since. He has been called the 'leading ecampaigning guru' by Linda Butcher, ex-CEO of the Sheila McKechnie Foundation and the 'godfather of good geekery' by Tom Allen of ActionAid International. He has worked with many of the world’s leading campaigning organisations and campaigns, including Greenpeace, Oxfam, Amnesty, WWF, Make Poverty History, 1Goal Campaign and many more.

When not delivering trainings, he is analysing campaign performance, helping craft campaigning strategies, working hands-on as part of a campaigns team, organising the annual eCampaigning Forum events (since 2002) and being the benevolent dictator of the 1,800+ campaigner strong eCampaigning Forum global community.


09:15 Registration

09:30 - 10:00 Welcome and introduction: An overview of the training day and identify specific participant interests/questions

10:00-10:30 eCampaigning: core principles and strategy Reviewing the key principles and strategies of e-campaigning

10:30-11:30 eCampaigning Models: Most people think of e-campaigning as petitions and email letters. But it is much more than that. This will cover the key models and how they can be used to win campaigns.

11:30-11:45 Break

11:45-13:15 Email-to-Action Model Best Practices: Going through the key best practices at each step of the process: emails, landing pages and completion pages and how optimising this process is at the heart of the success of Oxfam, Greenpeace, Avaaz, MoveOn, the Obama campaign and more.

13:15-14:00 Lunch (included) & table discussions

14:00-15:30 Retaining Supporters: Supporters are most valuable when they continue to be active beyond their first engagement. While most organisations have 70-90% inactive digital supporters, there are strategies for retaining and re-activiating.

15:30-16:00 Break

16:00-17:00 Supporter acquisition: how to promote your actions so that more people find them and participate.

17:00-17:30 Participant Q&A / Discussion Time for addressing any unanswered questions, discussing the learning, etc.

17:30 End of training day

Who is it suitable for?

  • Progressive charities, non-profits and campaigns
  • Unions


I'm not with a non-profit - can I attend this event?

This masterclass has a limited number of spaces for agencies, consultants and unions. If you work for an agency or a union, or are a consultant, please book the appropriate ticket. Space is limited at this event and priority is given to charities, so some non-charity bookings will have to go on a waiting list.

Can political parties attend?

Charities get priority but we may be able to provide one or two spaces for representatives from progressive political parties. Please contact the organisers at hello@irishcharitylab.org to request a place.

What's the refund policy?

As we are a small non-profit organisation with limited resources, we ask that if you need to cancel your booking, you give us enough time to re-sell your ticket. If you cancel this event up to three weeks in advance, we will fully refund your ticket. Tickets that are cancelled with less than fifteen working days notice cannot be refunded; apologies for any inconvenience this causes.

If you need to cancel and request a refund, you can do so through EventBrite. If you need to cancel at short notice, you can transfer your ticket to a colleague.

Is it ok if the name on my ticket or registration doesn't match the person who attends?

Please fill out the name(s) of the actual attendee(s) rather than the person booking the ticket. If you need to transfer your ticket to a colleague, that is no problem - you can change the name on your ticket by following these instructions.

Is there a limit on the number of people that can attend from my organisation?

Yes – you can send up to three people from your organisation. We restrict tickets to three per organisation to ensure that there’s a diverse mix of people at each event, and also so that as many organisations as possible have the opportunity to attend.

Discounted tickets are limited to one per organisation. If you want to book multiple people onto the course, you can book one discounted ticket and one or two full price tickets. Tickets booked over the limits for single organisations will be cancelled.

If you would like to arrange training for more than three of your staff, we would be happy to talk to you about a custom training session in your office – contact hello@irishcharitylab.org.

Photo: Alice Donovan Rouse on Unsplash

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Carmelite Community Centre

56 Aungier Street

D02 R598 Dublin


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