Part 1: Leadership Unlocked: How AI Agents Are Changing the Way We Connect

Dear net4tec community,

Almost 600 people registered for our Web Summit masterclass — only 100 could join live.
In January, we open the insights again: free of charge for the net4tec community and for the Web Summit audience who couldn’t attend.

This is a two-part learning journey.
Participation in Part 1 is required to join Part 2.

📌 Part 1

January 7 | 18:00–18:45 (CET)
Focus: Building relationships that matter

📌 Part 2

January 14 | 18:00–18:45 (CET)
Focus: Building your own AI Agent ReachOut & deep dive into strategic networking

Women and non women are welcome!

Knowledge transfer at its best with Begonia Vazquez Merayo and Katerina Andreeva:

Leadership Unlocked: How AI Agents Are Changing the Way We Connect

Introduction

Today’s leaders don’t just lead — they connect, influence, and stay visible in a fast-moving digital world.

This 2-Parts masterclass explores how AI-powered agents support inclusive leadership, smarter networking, and sustainable visibility — especially in high-impact environments like global congresses and major industry events.

Expectations – What you will explore

1. Strategic Networking with AI
   Learn how to build real, relevant connections at scale — before, during, and after events — using human-centered AI tools.
2. Meet ReachOut: Your AI Follow-Up Assistant
   Discover how ReachOut helps you remember who you met, what you discussed, and when to follow up — with ready-to-use messages delivered at the right moment.
3. Plug & Play Blueprint
   Walk away with a no-code setup to activate your own AI agent and strengthen your leadership presence without overload.

Key Take Aways

Clarity, structure, and practical tools to connect with impact — supported by AI, driven by leadership intent.

1. A clear framework for relationship-driven leadership in the AI era
2. A practical approach to follow-ups that feel personal, not automated
3. A working blueprint for your own AI networking agent
4. A stronger sense of visibility, focus, and confidence going into the new year

This Masterclasses has been designed for:

• Leaders and managers navigating digital and AI-driven environments
• Founders, entrepreneurs, and consultants
• Women in tech and innovation
• Professionals attending or preparing for global events and congresses
• Allies who want to lead more inclusively and intentionally

About the Speakers

Begonia Vazquez Merayo is one of Europe’s leading voices in leadership, cultural transformation, and the human side of digital change. With over 20 years of international C-level experience across brand management, organizational development, and innovation. She is the Founder & Managing Director of Why Consult, advising organizations on future-ready leadership, inclusive cultures, and talent strategies.

She is also the Chairwoman and driving force behind net4tec | 4 WoMen Careers in Technology, a global ecosystem empowering women in tech through visibility, mentorship, and leadership development. Through her initiative The New Face of Leadership, Begonia explores how AI, diversity, and purpose are reshaping leadership in the digital era.

Katerina Andreeva is an AI Strategy and Transformation Consultant with over 10 years of experience in data, automation, and organizational change. Formerly a Data & AI Architect at IBM, she now supports companies in turning AI complexity into clear business value.

As the Founder of The Brained Inc., she works with mid-sized businesses on AI strategy, intelligent automation, and operating models that enable sustainable growth. Her focus is on making AI accessible for leaders—bridging technology, strategy, and people to ensure AI adoption is practical, responsible, and effective.

Scheduling & Format – Two-Part Concept

This masterclass is designed as a connected learning journey:

• Part 1 (Jan 7) builds the foundation: mindset, strategy, and leadership principles behind AI-supported networking.
• Part 2 (Jan 14) is hands-on and practical: building and activating your AI Agent ReachOut.

👉 Participation in Part 1 is required to join Part 2, as the second session builds directly on the concepts and tools introduced in the first.

A focused way to kick off the year — with clarity, practical AI insights, and meaningful connections.

Register HERE and become part of the net4tec community

OUR MISSION

To close the gap in the technology world by lifting women's careers and shaping a new face of leadership with the power of community

Begonia Merayo, Founder net4tec | 4 WoMen Careers in Technology

Power of Diversity | Women in Tech Game Changer | Transformation & Innovation Enabler | Community Building | Creating a new Culture of Leadership | Working Moms Expert | Executive Coach | Speaker | Trainer | Recruiter

Katerina Andreeva | AI Strategy Consultant | Ex-IBM | Helping small & mid-size businesses implement AI smarter | Speaker & Educator | Board Member at net4tec