Actions and Detail Panel

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Date and time



Dublin City University

Collins Avenue

9 Dublin 9


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PR for SMEs
January 31st, 9 - 10.30 Invent, DCU

This seminar will cover the following:

How PR benefits your business
Creating a PR campaign on the cheap
Integrating PR into your Content Marketing Strategy
The importance of telling a good story
Why every company is a media company.
The PESO model - paid-earned-shared-owned media
Building relationships with journalists
Tools to amplify your message
What a modern PR agency should look like
Measuring PR - outputs v outcomes.

Conor Quinn is former Editor of, RTE's 6.1/9 o'clock news and RTE's Business Weekly. Previously he was editor of Food Ireland magazine and a reporter for the Irish Independent and Sunday Tribune. Conor has provided communications strategies for large and small companies in Ireland including Eircom, Intel, EBS, AIB and ESB. A graduate of Enterprise Ireland's iGAP digital marketing programme, he is currently a communications and marketing consultant.