Identify Compelling Insights Through UX
Creating a website, app or software that is engaging and clear requires a true empathy towards your user.
This 4-week evening course will cover the practical techniques of User-Centred Design (UCD) that will help you improve your website lead traffic and highlight digital product problem areas that you can improve on immediately. We will demonstrate the fundamentals of User Experience and how you can apply these techniques to roles such as digital marketing, product design and software development. Key takeaways include: learning the basics of user research, discovering innovative ways to capture data, trawling for patterns, and creating customer personas.
- Understand the importance of customer personas when creating digital products
- Identify the platforms that can give you insightful customer data that can help your company
- Discover new ways to capture user data
- The basics of User Experience
- Persona and scenario mapping
- Usability Testing and when to use it
Who Should Attend
If you are currently employed as a product designer, digital marketer, software developer or content creator this course can help you improve your standing in your industry. Those who are looking to branch out from traditional forms of data collection (i.e. Google Analytics etc.) will benefit from learning the perks of User Research and Usability Testing.
Week 1: Introduction to User Experience (UX)
Wednesday, 22 February 2017 - 6:15pm - 8:00pm
Discover what User Experience is and journey through real case studies to learn what UX has done for real companies.
Week 2: User Research
Wednesday, 1 March 2017 - 6:15pm - 8:00pm
Explore what User Research is, when to conduct it, and how to decipher the results into practical recommendations in your company.
Week 3: Visualising your Research
Wednesday, 8 March 2017 - 6:15pm - 8:00pm
Get your hands dirty creating personas and identifying scenarios where you solve a persona’s business need.
Week 4: Usability Testing
Wednesday, 15 March 2017 - 6:15pm - 8:00pm
The final module will come full circle to show how customer insights can really make a difference, with valuable expert teachings on Usability Testing.