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Prioritising the 3 C’s in a Crisis - Cash, Customer & Colleagues

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Ciara will share how bringing humanity ensured success during the pandemic and laid the groundwork for the future of her company.

About this event

Ciara Crossan is CEO at WeddingDates and lives in Cork with her 7 year old twins. She founded the company in 2008 borne out of a need for an online resource for engaged couples planning their wedding.

WeddingDates is a lead management software solution for events hospitality. The company has grown significantly and now has over 600 customers in the UK and Ireland.

Suppliers to the events hospitality sector, hear how the WeddingDates Management Team navigated Cash, Customer and Colleagues during the pandemic.

A seismic shock to the world, the industry and company revenues, Covid-19 meant all of their customers were forced to close their doors.

Facing challenges of an 80% drop in revenues overnight, customers under immense pressure, team members under enormous personal strain. Hear from CEO Ciara Crossan how they navigated through the crisis, the lessons learned, and the silver linings that created foundation for the future.

Key take-aways will include:

  • The numbers that matter in a crisis and beyond
  • The key to your customers
  • Keeping your team motivated when there is no good news
  • Resilience and the future
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