If you've created an audio podcast you're proud of, the next big challenge is to find your audience and connect with them. In the sea of digital content and audio podcasts there's an art to building an audience and a community around your project. This virtual workshop, led by Helen Shaw and John Howard of Athena Media, is designed for those who have already completed our beginners or intermediate workshops, have started their podcast and want to explore creative and innovative ways to both market and promote their project.

Topics covered in the workshop show how to use digital visual skills, storytelling and social media platforms to tell the story of your podcast, and to reach and engage your audience.

We look at accessible ways of adding video and visual content, creating short form video or audio led promotion content and how to design and device a promotional campaign for your project.

We look at social media research and how to match your campaign to your audience.

This workshop is ideal for those who have established a podcast and want to improve its reach and impact, to grow its audience, and their connection and relationship to the podcast.

Workshop is aimed at new podcasters but those with established projects can also benefit from the opportunity to think laterally about promotion, marketing and distribution .

Topics include:

• How to design a promotion plan or campaign.
• How to unpack your podcast's story.
• How to think visually about your audio podcast and how to create visual promotional content.
• How to understand and use social media research to support your promotion.
• Tips and techniques for key platforms, particularly instagram and twitter.
• How to think creatively about getting your podcast story heard and seen.
• How to research your audience.

Workshop will introduce you to tools, techniques, applications and resources to help you advance your podcast goals.

Athena Media is an independent podcast production company. We create The Panti Personals and The Family of Things. We run beginners and intermediate workshops in audio podcasting. You can join a beginners session on Sept 3rd and an intermediate one on Sept 24th.

Find out more on www.podcastingireland.ie - our podcasting portal where all our workshops are regularly updated.