Prototyping For Your Business by Red Lemonade Director John Cleere - Prototyping allows you to have a proof of concept that you can test with lead customers, iterate and fix issues before they become a bigger problem later.
Is your business developing an online platform or interface? Before you go to build or developer stage consider a graphical prototype for a fraction of the price. Good prototyping is quick and enables you to test your product's usability and flow, saving you time and money by exposing any usability failures early in your business start-up or scale up. Prototyping allows you to have a proof of concept that you can test with lead customers, iterate and fix issues before they become a bigger problem later. This prepares you for development so you can avoid the pitfalls of a long and costly stop-start build and launch process. Learning what needs attention without costly building is a key aspect that makes prototyping so essential.
Director of Red Lemonade Creative, an experienced digital, UX and print design agency. Clients include start-ups, SMEs and blue chip brands nationally and internationally. Works with clients on prototyping before building, using design sprints and tools including Sketch, Adobe Xd and Invision.