Free

Public Relations

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Free

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Trinity Business School - Dargan Lecture Theatre

Pearse Street

D02 H308 Dublin 2

Ireland

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Event description
Workshop lead: Edward O Loughlin

About this event

Effective PR brings value, so you should understand it and know how to continuously cultivate it.

This workshop introduces you to the importance and the fundamentals of good public relations. It demonstrates how this can apply to your organisation (whether it is public, commercial or non-profit) and to yourself as an individual as you further develop your leadership and management skills and attributes. It will, for example, emphasise the importance in PR of relationship building, story-telling, identifying ‘key messages’ and really understanding your audience. We will look at the forms and channels used in PR. We will also look at how to go about creating an effective communications strategy. Participants will have the opportunity to relate this back to their own organisational, MBA and personal contexts.

Edward has over 20 years of experience working with PR both in-house and on a consultancy basis, in Ireland and internationally. He did the Trinity Executive MBA in 2018-20.

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Date and time

Location

Trinity Business School - Dargan Lecture Theatre

Pearse Street

D02 H308 Dublin 2

Ireland

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Organiser MBALEAD

Organiser of Public Relations

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