Redefining Thought Leadership

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Redefining Thought Leadership

Join Jonathan Kirk of Up to the Light (authors of the What Clients Think Report) for a face to face workshop

By Design Skillnet

When and where

Date and time

Fri, 15 Sep 2023 10:30 - 13:00 IST


Dublin Chamber of Commerce 7 Clare St D02 F902 Dublin 2 Ireland

Refund Policy

Contact the organiser to request a refund.

About this event

We know that 88% of clients like to ‘discover’ a new agency rather than feel sold to

(‘What Clients Think 2022’ report). Therefore, thought leadership or high-quality

marketing content is a really important area for all agencies. It’s all about how to draw

clients to you, as opposed to conventional techniques of breaking down doors.

What you will learn:

  • How to develop a more effective, joined up approach to your agency’s marketing content.
  • How to create a measurable approach so that you can see return on investment.
  • How to ensure that the agency develops a distinctive and authentic voice that reinforces its positioning.
  • How clients are viewing this type of content, what attracts their attention and what turns them off.
  • Examples of great and not so great marketing content from agencies.

Join Jonathan Kirk of Up to the Light (authors of the What Clients Think Report) for a face to face workshop directly after our annual What Clients Think talk in the Dublin Chamber of Commerce.

About the organiser

Organised by
Design Skillnet

Design Skillnet is funded by member companies and the Training Networks Programme, an initiative of Skillnet Ireland funded from the National Training Fund through the Department of Education and Skills.

Our aim is to provide opportunities to our members to gain competitive advantage and remain competitive in an increasingly complex and dynamic work landscape.  Our mission is to develop and deliver both new and existing training programmes that are Industry related and focused on the needs of our Network Member companies. Apart from delivering training the Design Skillnet will facilitate:

  •   Networking events and activities including workshops and seminars
  •   Best-practice visits, case studies and other learning activities
  •   Inter-firm mentoring, coaching and other knowledge transfer activities

Design Skillnet is promoted by IDI, ICAD and IAPI.