€10

Multiple Dates

SECAD Tourism Towns Skills Programme - Facebook Advertising (Half Day)

Event Information

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Date and Time

Location

Location

Carrigaline Court Hotel

Carrigaline

Ireland

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Refund Policy

Refund Policy

No Refunds

Event description

Description

Facebook Advertising

Course Objectives:

The participants will:

  • Learn how to choose ad objectives for Facebook ad campaigns
  • Understand how to use the ads manager interface and boots button
  • Build audiences using the Facebook pixel and other custom audience tools.
  • Discover design tools like Canva to design impactful ads

Outcomes:

All participants will be able to run a successful advertising campaign using Facebook’s advertising tools and features get a high return on their investment. Participants will leave the workshop with a good understanding of how Facebook advertising works and be able to translate what they have learned into their own business.

Course Outline:

This workshop will take participants through the key elements of designing and building Facebook ad campaigns that work.

  • Trainer and participant introductions. Outline key objective of all participants
  • Getting inspiration for Facebook advertising and choosing an objective and setting targets
  • Building audiences including installing a pixel on a site
  • The Facebook ads structure – a walk through the structure of an ad and the different options available
  • Making creative elements for ads – tips, tools and techniques on designing effective ad creative
  • Running your ads – step by step on how to run an effective ad campaign
  • Measuring Facebook ad success using Facebook insights and website analytics
  • Case studies and examples of micro and small businesses succeeding using Facebook ads

Practical elements:

  • Creating Facebook ad audiences using Audience insights and custom audiences
  • Creating images for advertising campaigns using Canva
  • Create an ad plan for your next campaign

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Location

Carrigaline Court Hotel

Carrigaline

Ireland

View Map

Refund Policy

No Refunds

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