€20

Multiple Dates

SECAD Tourism Towns Skills Programme - Video Marketing

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Location

Commodore Hotel

Cobh

Ireland

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Refund Policy

Refund Policy

No Refunds

Event description

Description

Course Objectives:

Learn how to create, edit and upload videos using a smartphone for use on websites and social media. Learn how to promote those videos online.

Outcomes:

This hands-on workshop will give participants the skills and tools needed to create effective video using a smartphone. Delegates will leave the workshop having taken part in video production. They’ll understand how to make effective marketing videos for their business.

Course Outline:

This workshop will take participants through the key elements of shooting a marketing video including:

  • Trainer and participant introductions. Outline key objectives of all participants
  • How does video content fit into an online marketing strategy?
  • Planning videos – What videos each participant should make that would benefit their business and tourism customers
  • What is the best structure for video?
  • Choosing the right shots
  • Storyboarding – how to storyboard the video to ensure good flow of information and structure
  • Apps and tools for creating better video.
  • Shooting video on a smartphone. Tools and tricks
  • Finding the best light for videos and what equipment should participants invest in?
  • Tools and tips for editing video
  • How to upload video to popular hosting sites including Vimeo, YouTube and Facebook
  • How to get people to watch videos. Tips and techniques to achieve this.
  • Case Studies of tourism businesses using video effectively to attract new tourists to their social media channels and website

Practical elements:

  • Create short form video content for social media
  • Planning and storyboarding a short video
  • Record a short YouTube channel trailer

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Location

Commodore Hotel

Cobh

Ireland

View Map

Refund Policy

No Refunds

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