SECAD - Video Marketing

Course Objectives:

Learn how to create, edit and upload videos using a smartphone for use on websites and social media. Learn how to promote those videos online.

Outcomes:

This hands-on workshop will give participants the skills and tools needed to create effective video using a smartphone. Delegates will leave the workshop having taken part in video production. They’ll understand how to make effective marketing videos for their business.

Course Outline:

This workshop will take participants through the key elements of shooting a marketing video including:

• Trainer and participant introductions. Outline key objectives of all participants
• How does video content fit into an online marketing strategy?
• Planning videos – What videos each participant should make that would benefit their business and tourism customers
• What is the best structure for video?
• Choosing the right shots
• Storyboarding – how to storyboard the video to ensure good flow of information and structure
• Apps and tools for creating better video.
• Shooting video on a smartphone. Tools and tricks
• Finding the best light for videos and what equipment should participants invest in?
• Tools and tips for editing video
• How to upload video to popular hosting sites including Vimeo, YouTube and Facebook
• How to get people to watch videos. Tips and techniques to achieve this.
• Case Studies of tourism businesses using video effectively to attract new tourists to their social media channels and website

Practical elements:

• Create short form video content for social media
• Planning and storyboarding a short video
• Record a short YouTube channel trailer