Sell: Your Story - We’re changing the way you sell by telling stories
Sell: Your Story - We’re changing the way you sell by telling stories

Sell: Your Story - We’re changing the way you sell by telling stories

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Croke Park

Jones Road



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Would you like to Craft a compelling story that sticks in the current attention deficit market?

Are you interested in the Secrets of sales record breakers?

Would you like to be able to pitch successfully for a €190m project?

Would you like to raise €450k in a small community with no budget?

Have you considered the next wave of selling strategies?

If "YES" this is a must attend for you!

Ireland is the home of storytelling. We’re taking that Irish national resource and we’re going to use it to sell. Our interactive conference taps into the stories of some of the world’s top sales experts. By conference end you’ll have created a compelling story for your company and leave with a toolbox of skills that will dramatically improve your bottom line.

Speakers Include:

Tim Sanders

New York Times Best Selling Author and Sales/Leadership Guru

“The future of Sales."

In a complicated selling environment where a quality deal is a host of problems solved, teamwork makes the dream work. Based on his experience as CSO at Yahoo as well as ten years of consulting experience, Sanders will reveal a new way of selling: Dealstorming. His talk will show you how to put this to work on your next big sales challenge … and triple your chances of success!

Tim Sanders has 25+ years of sales and leadership experience including working at Mark Cuban’s, serving as Chief Solutions Officer at Yahoo and guiding client teams to drive over two billion dollars in sales. He’s the author of five books including the New York Times best seller, Love Is the Killer App: How to Win Business and Influence Friends.

His latest book Dealstorming is endorsed by Financial Times and Sales and Marketing Management. Download Chapter 3 “Sales Genius Is a Team Sport” at

Paul Sloane
Global authority on lateral thinking in sales and best selling author.

“How Lateral thinking can turbocharge your Sales Success.”

Paul Sloane is a thought-provoking speaker and a recognized expert on lateral thinking and innovation – particularly in sales and marketing. He is the author of 30 books on lateral puzzles, creativity, innovation and leadership. Over 2 million copies of his books have been sold.
Paul took a first in Engineering at Cambridge. He joined IBM where he came top of Sales School. He was UK salesman of the month and gained five consecutive 100% Clubs. He went on to be Marketing Director and then MD of the database leaders, Ashton-Tate. He became VP International for MathSoft Inc. and CEO of Monactive Ltd.
He is an expert facilitator, link presenter and course leader. Clients for his talks and workshops include Bayer, Bertelsmann, Microsoft, Reckitt Benckiser, GSK, Nike, Novartis, Swarovski and Unilever. His 2016 Tedx talk is entitled ‘Are you Open Minded?’

Kevin Kelly

Internationally Acclaimed Sales Motivational Speaker and Best Selling author.

“#Storyselling – how to make your message stick in an attention deficit world.”

In Summer 2016, Kevin Kelly took on the challenge of raising €450,000 with a budget of just €5! He took his distilled learnings about sales, summarised the story in a hashtag (#fiveraweek) and blew the target out of the water. Naturally he used the best of social media to raise awareness but more importantly, as Kevin has advocated for more than 25 years, he put the human voice back into selling. This is the simple secret of a successful sales campaign. #SalesInVoice

Staying true to his Irish roots, Kevin is a master storyteller who has worked around the world with Fortune 500 companies and prestigious associations like the Million Dollar Round Table. He has consulted with some of the biggest brands on the planet, including Microsoft, for whom he developed a unique video series for their World Wide Partner Community.

He has written five books including the critically acclaimed “DO! the pursuit of Xceptional Execution” described by Tom Peters as the book he would loved to have written.

Clare Dillon

Developer Experience and Evangelism Group Lead, Microsoft Ireland

Fighting the Dark Side: storytelling in the world of technology

Clare has over 20 years' experience in the IT industry - and has heard more IT stories and product pitches than she cares to remember. Hear her favourite tales of the rise and fall of Tech empires, heroes and villains. Learn her top tips on crafting stories that stick in a world of technology.

Noeline Kavanagh

Artistic Director of Macnas

"The Art of Storytelling."

A graduate in Drama and Theatre studies, Trinity College Dublin 1998, Noeline has worked as a director, artist, facilitator and writer. She is currently Artistic Director of Macnas, an award winning internationally acclaimed performance and spectacle company based in Galway, Ireland. Macnas have toured to twenty five countries across four continents unleashing creative chaos invention and imagination across the streets of the world. Macnas specialise in making extraordinary theatre for audiences communities and festivals globally.
She has worked with Welfare State International, Liverpool Lantern Company, Rough Magic Theatre Company, The Abbey, National Theatre of Ireland, Druid Theatre Company, Woodford Folk Festival, Walk the Plank, Els Comediants, Carlow Youth Theatre, Fishamble Theatre and Fatima Mansions. Other creative collaborations include South Bank London Festival, BBC North West, Newbury Corn Exchange Arts Centre, Liverpool Hope Street and St Patricks Festival Dublin.

Mitra Wani

Keynote Speaker and Researcher on AI

"Planes, Trains, Automobiles and now Sales People?"

Mitra has been consulting in the Robotics, Cognitive Sciences & Artificial Intelligence space for more than 10 years now. He has been instrumental in driving Automation & AI Strategies for some of the large corporations across the globe. He has delivered robots to improve productivity in various industries that includes Banking, Insurance, Telecom & Healthcare. Mitra is also involved in conducting AI research & loves to challenge the Next Gen technologies. He is an Engineering graduate & has completed Masters in Technology Consulting. And also a certified Project Management & Six Sigma Expert.

John Purdy

Serial entrepreneur, EY Entrepreneur of the Year 2014 and gifted storyteller.

“Fish, Photocopiers, Technology and Me!”

John has been at the helm of Ergo for over 20 years as co-founder and CEO, spinning off two companies along the way – Fenergo and FlowForma . Under his leadership, Ergo has grown organically and through acquisition (CDSoft, iSite, Micromail) to become an IT services company with €60m revenue, 400 employees and a culture that reflects his capacity for continuous reinvention. He describes Ergo as “a mature company in constant start-up mode”, highlighting his appetite for innovation and change.

A graduate of Cranford University, London, he has qualifications in strategic management and marketing and is a member of the Irish Management Institute. He participated in the Leadership for Growth program in Stanford University, organised by Enterprise Ireland/Irish Software Association.

John’s entrepreneurial flair is put to good use as an investor in a number of early stage technology companies, and he sits on the advisory board of software company Cora Systems.

Regularly heard through the media and at conferences, John is well known for his forthright views and a passionate commitment to making technology an enabler for doing better business and a force for positive change.

Aoibheann O Brien

Aoibheann O’Brien, is co-founder of FoodCloud and CEO of FoodCloud Hubs which provides innovative solutions for surplus food for the food industry. Before becoming a successful and recognised social entrepreneur, Aoibheann worked as an investment banker in London. Aoibheann has been recognised for her efforts with awards, including the SEI Impact Award, Ben and Jerry's Join Our Core Winner and the 2016 Green Awards. Aoibheann has a BA in Law and Accounting and an MSc in Environmental Science.

Wayne Dignam

CEO Tender Team

How to pitch successfully for an €190m project?

Wayne Dignam is an award-winning business consultant and commercial manager, helping companies in many sectors win contracts around the world. In 2016 alone he helped companies win over
€ 190m by providing a range of bid support services through his company, Tender Team. Wayne specialises in helping companies tell their stories through compelling tenders and pitches that win valuable contracts. He inspires others through his own personal story, having spent most of his childhood in foster care. He founded the Care Leavers’ Network in 2014 to support other adults who also spent their childhoods in State Care. In 2015 Social Entrepreneurs Ireland awarded Wayne the Elevator Award, providing funding and mentoring to grow the Care Leavers’ Network, which now provides a range of advocacy, training and mentoring support to care leavers and foster parents in Ireland and abroad.

EMCEE for the Day Conall O Móráin

Conall O Móráin is managing director of communications company The Media Group and presents Today FM’s weekly Sunday Business Show radio programme.
He tweets under @ConallOM and is a prolific blogger for his clients. After studying at UCD he worked with RTE as the national station’s first Business Correspondent and then spent eight years as a stockbroker selling stocks and shares internationally before returning to the world of media. He has also been involved in publishing and TV programme production.
You’ll also hear or see Conall speak on business and economic issues on Today FM, RTE, Newstalk, TG4, RnaG and BBC and he writes business opinion pieces for national newspapers in Ireland.




You will be stirred and shaken.....inspired and informed - dont delay BOOK NOW!

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Croke Park

Jones Road



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