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Showcasing Your Brand's Personality on Social Media with The Speak Up Club

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Time to let your brand’s personality shine through! We’ll look at how to show off your style visually with graphic design hacks, and how

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In some ways, social media is a great leveler when it comes to advertising your business. Entrepreneurs and small businesses have a great opportunity to showcase themselves in competition with big brands, who have big marketing budgets. You can compete on a playing field here where, while it may not be level in terms of money to put behind campaigns, does allow you to produce content that looks every bit as good as professional agency work. The only limits are your time and your creativity! Social media also allows businesses to get a bit more casual, and show off a sense of humour—even police forces around the world participated in dance challenges during the pandemic.

In this webinar we’ll look at two ways in which you can showcase your brand’s personality on social media—firstly through cohesive branding and using templates for posts to give your grid a stylised finish that reflects your brand personality, and secondly through allowing personality and humour to shine through, be it in tweets or Instagram stories—we’ll look at ways to forge a real connection with your audience, by getting real! This event is taking place live from Dublin, Ireland. Please calculate the time difference if joining from elsewhere. This event is free to Iconic Community Members and non-members.

About the Host: With Deanna O’Connor, founder of The Speak Club. Deanna O’Connor is a freelance media professional (and remote working advocate) based in Dingle, Co Kerry since 2018. With 20 years’ experience across print and broadcast media, she founded The Speak Up Club to create a space where women could learn and practice public speaking skills in order to grow their confidence and be more visible in their careers. Deanna has been working with Iconic Offices throughout the pandemic to create focused and practical webinars across a range of topics around public speaking, social media and branding. www.speakupclub.ie

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Our events are an integral part of our community life, an opportunity to learn, grow and develop in areas of business to health and well-being. Adapting to the current situation, we’ve launched Iconic Virtual Events, providing complimentary resources to both our Iconic and online community through our social media platforms.

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