Social Media Conference

Nearly half (49%) of adults in the UK now use social media to access news, according to a recent report by Ofcom, and this proportion is growing.

The conference will focus on how to implement engaging social media campaigns as part of a successful digital marketing strategy.

Through a comprehensive Conference programme accompanied by an extensive exhibition of the latest equipment and technology available, The Social Media conference will examine newly emerging trends and the latest developments on platforms such as Facebook, Twitter and Instagram, LinkedIn, YouTube, Pinterest, Snapchat, WhatsApp, Twitch and TikTok.

The event will seek to provide specialist advice on how businesses can improve their social media marketing strategies; on how to develop a clear and documented social media strategy for marketing and communications purposes; and on how social media can be used to drive direct purchases. Other topics to be covered include: influence marketing, PR and social media alignment, relationship building and measuring effectiveness.