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SOCIAL MEDIA CONTENT CREATION and COPYWRITING

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You know your business best. After today you will have confidence that the messages you wish to communicate have been heard by customers.

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Social Media Content Creation & Copywriting

Painpoints for this course are:

  • Not knowing what social media content to produce
  • Wasting time on social media
  • Publishing content which is not getting any traction
  • Not knowing how to use words to get the attention of your ideal customer and compel them to take action

The key to running successful social media marketing campaigns is planning and publishing content strategically. When a business has a social media content marketing strategy, they spend less time producing more effective content. The training objectives for this module are:

  • Six reasons why we plan content strategically
  • Five stages of the customer journey
  • Four categories of content with ideas to populate your content calendar
  • Tactics for maximising reach V’s practices that limit reach
  • Steps to copywriting
  • Copywriting formulas for social media

This training is being delivered by Louise McDonnell. Louise runs a very successful social media agency offering content creation and ad management services to a variety of clients across multiple industry sectors.

Louise is an award winning Social Media trainer, coach, and speaker. She is Author of, “Facebook Marketing, The Essential Guide” and the bestselling “2021 Social Media Planner & Guide”. Louise is founder of SellOnSocial.Media, an online social media training platform with over 250 members from every corner of the globe. For over a decade, Louise has collaborated with businesses and non-profits to harness the power of Social Media in driving growth and has trained over 20,000 people on strategically using Social Media as a powerful marketing tool.


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