Social Selling Strategy for Sales Leaders – 2nd March

VENUE CHANGE - THE CHARTERED ACCOUNTANTS HOUSE, 47 PEARSE STREET, DUBLIN 2

One thing is for sure, there’s is a new trend in Social Media and if you are in sales – then you need to sit up and pay attention. SoLoMo – short for social-local-mobile – refers to a more mobile-centric version of the addition of local entries to search engine results. SoLoMo emerged as a result of the fast growing popularity of smartphones, and provides greater local precision to search engine results than what’s available via a PC. Join us for this half day workshop as we explore this fascinating and exciting new trend.

This workshop forms part of our Digital Commerce series of events and is free to attend for current members of the Sales Institute and members can use the panel below to register. The rate for non-members to attend is €150. For more information about becoming a member please click here or alternatively, contact the Sales Institute on 01 662 6904 or email info@salesinstitute.ie.

The speakers for this event are:

Krishna De – Digital Content Strategist, Biz Growth Media

Krishna is an award winning digital communications strategist, commentator and mentor. She guides business leaders on how to integrate digital and social media communications into their business strategy to boost their visibility, reputation and profits. Her expertise in content marketing and social media is featured in several highly acclaimed books and she is a co-host on the ‘The Live Stream Insiders Show’ which explores live stream trends and technologies for marketing communications and sales effectiveness.

Topic: Using live streaming for social selling to win more business

Frank Hattann – LinkedIn

Frank is the Sales Director at LinkedIn. His varied background includes working for leading organisations such as Deutsche Bank, Lufthansa and Paypal before joining LinkedIn in 2010. He has lived in Germany, the UK, Canada and Ireland and his experience of managing multilingual terms and working in multicultural environments has given him an in-depth understanding of the importance of relationship building and networking.

Conor Shaw – Marketo

Conor Shaw was recently appointed as Managing Director EMEA of Marketo. He is currently helping Sales and Marketing clients align in their customer engagements at Marketo who are the world leader in marketing Automation . Prior to Marketo Conor was Regional Vice President for UK and Ireland at SAP for Mid Market, National and Corporate Accounts, Channel Partners and Alliances. Conor has previously held senior executive positions in Inside Sales and Services at SAP, Oracle, Philips Semiconductors and has also been involved at board level in a cloud technology startup. He is a Business Advisor on the Enterprise Ireland DIT International Selling Programme and a Member of the Practice advisory board for the Cranfield University MSc in Strategic Marketing.

Clive Ryan – Facebook

Clive is the Director – Sales and Client Solutions – Northern Europe – Global Marketing Solutions at Facebook. He has an outstanding pedigree at Commercial and Business leadership level in significant multinational and domestic organisations, operating in indigenous and international markets. Clive’s experience includes senior leadership positions in ICT Marketing, Sales, Business Development, Operations and Business & Technology Consulting.

Larry Taylor – Oracle

Larry is Social Media Sales Programs Manager, for Oracle Direct in Europe and the Middle East. The Oracle EMEA Social Media Team has built one of the strongest Social Selling organisations in the ICT industry; through Social sales enablement, measurement, content sharing, social listening and analysis. Part of the Social Media team’s role is to deliver actionable customer insight through Social Listening.
Larry will describe Oracle’s Social selling program, review evolving technologies and have some predictions for Social Media in sales.

Ian Blake – Squaredot

Ian co-founded Squaredot in late 2014, building an agency that delivers marketing return on investment (ROI) for its clients through inbound marketing. Prior to this, Ian ran B2B marketing for Three Ireland where he discovered inbound marketing, and introduced it there where it made a significant impact on lead generation.
Earlier in his career, Ian led Corporate and SME sales teams for Vodafone and started his sales career in Xerox. Ian was educated at Trinity College Dublin and is in the final stages of completing an MBA at the Henley Business School.