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Storytelling for Impact - Assistant Professor Development Programme

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Targeted at Assistant Professor Programme

Storytelling for Impact Master Class

Basic storytelling

Every story needs action, emotion and a moral if you want people to pay attention and remember it.

Tell a basic story about yourself and your work.

Talk about your ideas in story form and use the patterns and ingredients of fictional stories to tell compelling factual stories about your work.

  • Understand your audience.
  • Who are you trying to reach?
  • How do you adapt your message or explain technical subjects to non-experts.
  • Storytelling as a way of working
  • How stories can help you influence people and change the culture of your organisation/team.
  • How to build storytelling into your organisation.

Delivered by Steve Rawling, International author, BBC Academy Trainer and former BBC journalist who helps people come up with new ideas and tell brilliant stories about their work.

After you register you will be sent a calendar invite with a Zoom link so you can access the training online.If you have any questions email

Data Protection legislation safeguards the privacy rights of individuals in relation to the processing of personal data. The Data Protection Act 1988 and the Data Protection (Amendment) 2003. The data collected is being sought by the University and will only be used for the stated purposes.

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Organiser Learning & Development Team, Human Resources, Trinity College Dublin

Organiser of Storytelling for Impact AP 2 (11 Jan 22)

The Human Resources Learning and Development Unit is a team of Learning and Development professionals delivering a comprehensive programme aligned to the strategic plan of Trinity College Dublin.

We strive to provide learning opportunities and supports that encourage all staff to achieve their full potential and strengthen the skillset and experience of Trinity’s staff to help delivery on our strategic goals.

We, the Learning and Development Team, are delighted to have the opportunity to work with Trinity’s diverse and talented staff.

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