The CEO's AI Strategy Playbook: 1-Day Immersive Workshop January 13th

The CEO's AI Strategy Playbook: 1-Day Immersive Workshop

AI is Not a Tool Problem. It's a Leadership Challenge.

A Message from Mark Kelly, Founder of AI Ireland

Every CEO and SME leader is wrestling with the same question: How do I capture AI's competitive advantage without burning cash on a failed IT project?

Here's the truth: Your competitors aren't winning with better technology. They're winning with better strategy.

They're moving faster. Freeing up cash flow. Making superior decisions with the data you already own.

I designed this workshop because strategic inertia—the paralysis between "knowing AI matters" and actually doing something about it—is the single biggest threat to your SME's profitability and scalability right now.

This full-day session cuts through the hype. It's laser-focused on giving you the clarity and executable 90-Day Plan you need to transform your P&L, not your IT department.

This is the intervention that turns strategic risk into competitive velocity.

Who should Attend?

This intensive workshop is designed for leaders ready to move from AI-curious to AI-capable:

• CEOs and Senior Executives
• SME Owners and Founders
• General Managers and Heads of Department
• Consultants advising SME clients
• L&D and HR Leaders responsible for transformation

Not a fit? This workshop assumes senior decision-making authority. If you're looking for technical implementation training, this isn't the right session.

Why This Workshop? The Competitive Advantage

ROI-Obsessed: Every session ties directly to P&L impact, not theoretical possibilities.

SME-Proven: Built from 950+ real AI applications reviewed across Irish and European SMEs.

Action Over Theory: You leave with a validated 90-day plan, not a notebook full of maybes.

Battle-Tested Insights: Previous attendees include leaders from Vodafone, LinkedIn, Microsoft, AbbVie, and 200+ Irish SMEs.

Your Host: Mark Kelly, AI Ireland Founder, recognized as one of Europe's most trusted AI advisors. Regular correspondent for RTÉ and Newstalk on AI strategy and implementation.

Full-Day Agenda: From Hype to High-ROI

Morning: Foundation & Value Creation

9:00–9:30 | Arrival & Focus
Registration, coffee, strategic networking.

9:30–10:15 | The AI Reality Check: Stop Losing Money
Why most AI projects fail (and how to avoid it). Clear the hype. Set realistic expectations.
Learn: The Three-Pillar Framework: People → Processes → Perspective.

10:15–11:30 | Pillar 1: AI for People (Value: Efficiency & Retention)
Goal: Increase team capacity without hiring.
Topics: Automated candidate screening, instant onboarding, personalised L&D, productivity tools.
Workshop: Identify your team's 3 biggest time drains.

11:30–11:45 | Break

11:45–13:00 | Pillar 2: AI for Processes (Value: Profit & Velocity)
Goal: Automate the 80% of work killing your margins.
Topics: 24/7 customer service, automated finance, predictive forecasting, lead scoring, instant campaign generation.
Workshop: Map your top 3 process bottlenecks + immediate AI solutions.

13:00–14:00 | Working Lunch
Peer discussion and Q&A with Mark Kelly.

Afternoon: Strategy & Execution

14:00–15:30 | Pillar 3: AI for Perspective (Value: Growth & Strategic Advantage)
Goal: Better decisions. Faster. With data you already have.
Topics: Spot market shifts earlier, predictive analytics simplified, AI as strategic thinking partner, scenario planning at speed.
Critical Discussion: Ethics, reputation risk, EU AI Act compliance for Irish SMEs.

15:30–15:45 | Break

15:45–16:45 | Implementation: Your 90-Day Action Plan
Goal: Move from ideas to organisational momentum.
Topics: Choosing your first project (maximum ROI, minimum risk), Build vs. Buy cost analysis, measuring true ROI, vendor selection frameworks.
Hands-On Workshop: Build your personalised 90-day plan (Quick Wins → Strategic Foundation).

16:45–17:00 | Commitment & Close
Synthesis of key takeaways.
Your Action: Commit to ONE concrete step you'll take within 7 days.

What You Take Home

• Your Validated 90-Day AI Implementation Plan (customised to your business)
• Curated Tool List: SME-ready, high-ROI AI solutions
• ROI Measurement Frameworks
• Private Peer Network Access
• EU AI Act Compliance Checklist for Irish SMEs

What Previous Attendees Say

"This was the clarity I needed. We implemented our first AI project within 3 weeks and saw immediate ROI."
— Managing Director, Professional Services

"Finally, someone who speaks business language, not tech jargon. Mark cuts through the noise."
— CEO, Manufacturing SME

"The 90-day plan was worth the price alone. We saved 15 hours per week in our first month."
— Operations Director, Retail

The Cost of Waiting

Every week you delay is a week your competitors are:

• Processing leads faster
• Reducing operational costs
• Making better decisions with better data
• Freeing up your best people to focus on growth, not admin

Strategic inertia is expensive. Action creates competitive advantage.

Investment Options

Option 1: Workshop Foundation - €995

What's Included: • Full-day immersive workshop (9:00 AM – 5:00 PM)
• Your personalised 90-Day Implementation Plan
• All frameworks, tools, and resources
• Private peer network access
• One 30-minute strategy call with Mark Kelly

Best For: Leaders who need clarity and a validated action plan.

Option 2: Implementation Partnership - €2,495 [Recommended]

Everything in Option 1, PLUS: • Three 60-minute strategy sessions with Mark Kelly (scheduled across 90 days)
• Priority email support (48-hour response, 90 days)
• Custom AI opportunity assessment for your business
• Vendor evaluation support
• ROI tracking dashboard (customised to your KPIs)

Best For: Leaders committed to implementation who want expert guidance through the critical first 90 days.

Option 3: Strategic Advisory - €4,995

Everything in Option 2, PLUS: • Six 60-minute advisory sessions with Mark Kelly (over 6 months)
• Quarterly board-ready strategic reviews
• Half-day on-site visit to your office
• Vendor negotiation support
• Exclusive quarterly CEO roundtable

Best For: CEOs treating AI as a board-level priority who want a trusted advisor throughout their transformation.

Which Option?

Option 1: You want foundational clarity and can execute independently
Option 2: You need guidance through vendor selection and early implementation
Option 3: AI is a strategic priority with significant planned investment (€50K+)

How to Book

Limited workshop participants. Options 2 & 3 have additional capacity limits due to Mark's advisory availability.

To secure your place, email mark@aiireland.ie with:

• Your preferred option (1, 2, or 3)
• Company name and role
• One-line description of your primary AI challenge

Payment plans available for Options 2 & 3.

Event Details

Date: 13/01/2026
Time: 9:00 AM – 5:00 PM
Location: GEC D8
Dress Code: Business casual
What to Bring: Laptop optional, notebook recommended

FAQ

Q: Is this technical training?
A: No. This is strategic leadership training. Zero coding required.

Q: What if I can't attend the full day?
A: The workshop is designed as an integrated experience. Partial attendance significantly reduces value.

Q: Can I bring team members?
A: Yes, but each attendee requires a separate ticket. We recommend max 2 people per company to maintain group diversity.

Q: What's your cancellation policy?
A: Full refund if cancelled 14+ days before event. 50% refund if cancelled 7-13 days before. No refund within 7 days, but you may transfer your ticket.

Q: Will this be recorded?
A: No. The interactive nature and confidential peer discussions make this a live-only experience.

Questions?

Email: mark@aiireland.ie
Web: www.aiireland.ie

Secure your competitive advantage.

AI Ireland is committed to practical, ROI-driven AI education for Irish and European SMEs.