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The golden thread that weaves it all together

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Dentsu Aegis

2 Haddington Buildings

20-38 Haddington Road

D04 HE94 Dublin 4

Ireland

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AAI Tuesdays Nuts and Bolts of Advertising brings a fresh look at every day topics and includes inputs from across industry. These seminars are part of the AAI Advertisers’ Toolkit, an initiative to help advertisers and marketers keep up to date on important advertising topics and useful marketing questions.


#AAIToolkit in May will be held on Tuesday 29th. Join us at the Dentsu Aegis Offices on Haddington Road for coffee/tea from 8.15 a.m. before the presentations kick off at 8.30 a.m where Viv Chambers from Bricolage, Jamie Helly from Dynamo and Cliona Hayes from Indeed will present

“The golden thread that weaves it all together”

Across these 3 talks Viv, Jamie and Cliona will discuss how the thread of an idea that starts with research and strategic thinking is bound across design, brand and into a campaign. When woven well it touches all disciplines and still reflects the original concept. Yet on other occasions, this ‘Golden Thread’ sometimes become lost in translation.


BIOGRAPHIES:

Viv Chambers, Head of Strategy at Bricolage

Viv is the Head of Strategy at Bricolage - a research and planning consultancy where culture, co-creation and consumer research are brought together in strategic thinking. Formerly a qualitative research specialist and director at Behaviour & Attitudes and Amarach Research, Viv then founded Pathfinder Research in 2006 to stretch the boundaries of qualitative research for clients such as Coca Cola, Heineken and O2. He has also worked as Strategic Planning Director at Ogilvy, 80:20 and Havas.

Jamie Helly, Managing Director at Dynamo

Jamie has been working with a vast array of national and international brands for over twenty-five years. He is beyond passionate about design and idea generation and strongly believes that great creativity has the power to deliver latent commercial success. Within Dynamo, Jamie plays an active role in helping to maintain the intrinsic relationship between both the Strategic and Creative disciplines. His ambition is to always produce dynamite work that produces great commercial results.

Cliona Hayes, Senior Global Brand and Advertising Lead at Indeed

Cliona is a highly impactful Marketing Director with a comprehensive background in creating & implementing strategic plans that increase company value. Through strategic thinking, courage, hard work and energy, she has led many projects that have delivered on both growth & commercial objectives in various businesses. Currently Cliona is Senior Global Brand and Advertising Lead with Indeed, previously she worked with Britvic, Irish Distillers and Communicorp. In 2016 she was ranked in 2nd position in the Business & Finance Top 100 Chief Marketing Officers in Ireland.


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Location

Dentsu Aegis

2 Haddington Buildings

20-38 Haddington Road

D04 HE94 Dublin 4

Ireland

View Map

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