IP Strategy - binding together the IP Cake

In this webinar, the last in a series of four in which we examine the layers of the "IP Cake", we consider intellectual property strategy, the magic that binds the whole IP Cake together.

In the first three webinars in this series we looked at ownership, risk and protection. An IP strategy binds these layers of the cake together and aligns them with your business goals. Without it, you will find you have made a victoria sponge when what your business needs is a chocolate muffin!

The strategy does not have to be complicated or jargon filled. The strategy should be something that you and your investors can relate to and that can be effectively and efficiently implemented in the day-to-day operations of your business.

Many ambitious small companies recognise the importance of IP to their growing business but often lack the time and experience to implement an effective IP strategy.

When IP does reach the top of the to-do list, the focus tends to be on protection through patents, trade marks and designs, with other aspects of IP strategy including ownership, “freedom to operate” (or IP risk more generally) and unregistered IP rights being overlooked or undervalued, creating problems that are often only uncovered during due diligence when raising funds.

At The Intellectual Property Works we strongly believe that the right approach is to put in place an IP strategy at the earliest opportunity and to revisit it regularly as a business grows or pivots.

By doing this you can extract the maximum value from your IP, manage risk presented by the IP rights of others and demonstrate to investors and other funders that you have an “investment-ready” IP position.

Why attend?

• To discover the benefits of implementing an IP strategy for your business.

• To gain insight into the key ingredients for an effective IP strategy that will transform your relationship with IP from a reactive one to a proactive one aligned with your business goals.

• To receive a discounted rate for an 'IP Strategy Review' for your business (so long as you stay until the end of the webinar).

Who are we?

This webinar is being presented by Stephen Carter of the Intellectual Property Works. We help SMEs design and implement effective IP strategies. The video below provides a brief introduction.

Stephen will be joined by Sam Eaton of MindAbility, who will help facilitate the event. MindAbility provide business coaching for B2B SME businesses.

We look forward to seeing you at the webinar.

To book a free initial IP consultation click here.