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The Kim Kardashian Principle - A Conversation with Jeetendr Sehdev

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UCD Lochlann Quinn School of Business

Dublin

Ireland

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On Monday 21st October 2019 the UCD Quinn School of Business will host New York Times bestselling author and 'celebrity branding expert' Jeetendr Sehdev for a fireside discussion on the world of celebrity branding and the impact of the Kardashian Principle on the world of business.

The event coincides with Kim Kardashian's 39th birthday and will offer an insightful look at the world of celebrity branding and impact of social media influencers. Building on his research, in his book The Kim Kardashian Principle–an instant New York Times bestseller–Jeetendr examines how social media stars attract obsessive attention and what they can teach us about making our own ideas, products and services break through.

Jeetendr studied for an MSt in Modern History at Wolfson College, Oxford. He then completed an MBA at Harvard Business School and started his career working in advertising with Ogilvy & Mather. He's now a New York Times bestselling author with his book The Kim Kardashian Principle, a media personality and has been dedicating time to working with the United Nations to end modern slavery.

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UCD Lochlann Quinn School of Business

Dublin

Ireland

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